Hainan Beer ናይ ቢራ መዐሸጊ by China Resources Snow Breweries Ltd.

Hainan Beer ናይ ቢራ መዐሸጊ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2023

Hainan Beer ናይ ቢራ መዐሸጊ

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer ናይ ቢራ መዐሸጊ

ሃይናን ቢራ (Hainan Beer) ካብ መልክዐ-መሬትን ባህልን ሃይናን ዝተሰነዐ ናይ ቢራ መዐሸጊ ዲዛይን እዩ። እቲ ናይ ጥርሙዝ ጠራሙስ ካብ ማዕበል ባሕሪ፡ ጃላቡ፡ መብራህቲ ባሕሪ (ላይትሃውስ)፡ ኣእዋም ኮኮናትን ኣዕዋፍ ባሕርን ዝተወስዱ ጐሊሖም ዝወጹ ቅርጽታት ዝሓዘ ኮይኑ፡ ቀጢን ቅርጹ ድማ ብሓንቲ ኢድ ንምሓዝ ዝጥዕም እዩ። እቲ ናይ ኣሉሚንዩም ታኒካ ብሙቐት ሕብሩ ዝቕይር ቀለም (ተርሞክሮሚክ ኢንክ) ዝተሓትመ ስለ ዝኾነ፡ ኣብ እዋን ምዝሓል ሙቐት እናወረደ ምስ ከደ ናይ ፖስታ ማሕተም ዝመስል ስእሊ ቀስ ብቐስ ይረአ። እቲ ናይ ደገ ሳጹን ካብ ክራፍት ወረቐት ዝተሰርሐ ኮይኑ ቅርጺ ባልጃ ኣለዎ። እዚ መዐሸጊ ነቲ ቢራ ምስ ናይቲ ከባቢ ትርኢት መሬትን ምስ ዝተዛነየ ናይ ከባቢ ኣነባብራን የተኣሳስሮ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Hainan Beer ናይ ቢራ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Hainan Beer ናይ ቢራ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Hainan Beer ናይ ቢራ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao