Huanghelou ናይ ቢራ መዓሸጊ ዲዛይን by Jin Zhang is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2023

Huanghelou ናይ ቢራ መዓሸጊ ዲዛይን

by Jin Zhang

Client: Huanghelou

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Huanghelou ናይ ቢራ መዓሸጊ ዲዛይን

ቢጫ ጕርዲ ግምብ ኣብ ዉሃን ቻይና ዝርከብ ኣዝዩ ዝፍለጥ ታሪኻዊ ህንጻ እዩ። እዚ ስልሰለ ቢራታት ብቢጫ ጕርዲ ግምብ ዝተዘርግሐ ናይ ከተማ ምስሊ ቆርበታት ኮይኑ፣ ብቢራ - መዓልታዊ ናይ ምጥቃም ፍርያት - ንዉሃን ንዅሎም ዘውክስ እዩ። ህይወታዊ ሓይልን ጥዕናን ዝውክል ቀጠልያን፣ ምስጢራዊ ሓምላዊን ብምጥቃም ናይታ ከተማ ምዕባለ ካብ መዓልቲ ክሳብ ለይቲ ዘርእይ እዩ። ብዛዕባ ምምራጽ ባህርያት፣ እቲ ዲዛይነር ኣብ ዝተፈላለዩ ከባቢታት ናይታ ከተማ ኣዝዮም ዝውክሉ ባህርያት ደሊዩ ገሊጹ፣ ናይ ገጸ-ባህርያት ትርኢታት ወሲኹ ንጠቕላላ ህይወት ዝያዳ ህያው ንምግባርን ምስ ተጠቀምቲ ዝያዳ ቀረባ ንምግባርን ገይሩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Huanghelou ናይ ቢራ መዓሸጊ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Huanghelou ናይ ቢራ መዓሸጊ ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Huanghelou ናይ ቢራ መዓሸጊ ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Design Challenge: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Research: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiration: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Project Duration: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operation Flow: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patents: The intellectual property/patents/copyrights belongs to Yellow Crane Tower