ዲዛይን Dukang Liquor ናይ መስተ ጥርሙዝ መዐሸጊ ብ Tiger Pan ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2023
Dukang Liquor ናይ መስተ ጥርሙዝ መዐሸጊ
ዓሚል: Luoyang Dukang Wine Group Co., Ltd
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #145418 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Dukang Liquor ናይ መስተ ጥርሙዝ መዐሸጊ
ዱካንግ ሊኮር (Dukang Liquor) ንቻይናዊ ባይጁ (baijiu) ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እቲ ጥርሙዝ ካብ ላዕሊ ናብ ታሕቲ ብዝቐርጽ መልክዕ፡ ናይ ካኦ ካኦ (Cao Cao) ረቂቕ (abstract) ገጻዊ ቅርጺ ንኽፈጥር ተሰሪሑ፤ ንሱ ታሪኻዊ ወተሃደራዊ ስትራተጂስትን ገጣምን ኮይኑ፡ ግጥሙ ንስም እቲ ብራንድ ዝሃበ እዩ። እቲ መኽደኒ ነቲ ድሕሪ ስርወ-መንግስቲ ሃን (Han dynasty) ዝነበረ እዋን ናይ ሰበ-ስልጣናት መሸፈኒ ርእሲ ዘዘኻኽር ኮይኑ፡ ኣካል እቲ ጥርሙዝ ከኣ ከም ካባ ተቐሪጹ ስለዘሎ ርጉእ መትሓዚ እውን ይህብ። ኣብ ተመሳሰልቲ ብራንድታት ልሙድ ዝኾነ ሸኽላ ኣብ ክንዲ ምጥቃም ጥርሙዝ (glass) ተጠቒሙ፡ በዚ ድማ እቲ ገጽ ብርሃንን ስምዒት ትንካፈን (texture) ይረክብ። እቲ ደጋዊ ሳጹን ብቬክተር ስእሊ ናይ ሉኦያንግ (Luoyang)፡ እታ ጥንታዊት ርእሰ-ኸተማ፡ ተሰሊሙ ኣሎ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Dukang Liquor ናይ መስተ ጥርሙዝ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Dukang Liquor ናይ መስተ ጥርሙዝ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Dukang Liquor ናይ መስተ ጥርሙዝ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- ዓቐንን ማዕሸግን
- Bottle size: 294mm x 88mm
- መለለዪታት
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- ናይ ምፍራይ ቴክኖሎጂ
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- ናይ ዲዛይን ብድሆ
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- ምርምር
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- ምንጪ ሓሳብ
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- ናይ ፕሮጀክት ግዜ
- The project lasts 4 month, designed in Shenzhen.
- ናይ ስርሒት ፍሰት
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- ፓተንታት
- Tiger Pan
- ኣባላት ጋንታ
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You - ናይ ስእሊ ክረዲት
- Tiger Pan
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
