ዲዛይን Zhong Yuan No. 1 ናይ ሻሂ መዐሸጊ ብ Tiger Pan ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2023

Zhong Yuan No. 1 ናይ ሻሂ መዐሸጊ

ብ Tiger Pan

ዓሚል: Xinyang Wenxin Tea Co., Ltd

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #145467 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Zhong Yuan No. 1 ናይ ሻሂ መዐሸጊ

ዞንግ ዩዋን ቁጽሪ 1 ንማኦጅያን ሻሂ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ፣ እዚ ሻሂ ኣብ ደረጃታት ዝተሰርሑ ግራት ዝበቁል ባህላዊ ቻይናዊ ሻሂ እዩ። ጣዕሚ እቲ ሻሂ ፈኲስን ልስሉስን ብምዃኑ፡ እቲ መዐሸጊ ስሩዕን ጽፉፍን ኮይኑ ተዳልዩ። እቲ ናይ ሻሂ ታኒካ ካብ ቆርቆሮ ዝተሰርሐ ኮይኑ ብተነኳዕ ስእልን ብወርቃዊ ሕትመትን ዝተሰለመ እዩ፣ ከምኡ'ውን ዘይበርህን በራህን መወዳእታ ስራሓት ተዋሂዶም ኣለዉ። እቲ ብኽዳን ዝተሸፈነ ቅርጺ ናይቲ ታኒካ ቆቢዕ ዝወደየ ቀንጣቢ ሻሂ የዘኻኽር። እቲ ደጋዊ ሳጹን ካብ ብፍሉይ ዝተዳለወ ወረቐት ዝተሰርሐ ኮይኑ፡ ካብ መስኮት ናይ ኣረጊት ኣባይቲ ሓረስቶት ሻሂ ተመስጦ ዝወሰደ ቅርጺ ዘለዎ ቅናት ተዓጽዩ ይርከብ። ናይ ሓቂ ኣቑጽልቲ ሻሂ ነቲ ቅናት የመላኽዑዎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Zhong Yuan No. 1 ናይ ሻሂ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Zhong Yuan No. 1 ናይ ሻሂ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Zhong Yuan No. 1 ናይ ሻሂ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
ዓቐንን ማዕሸግን: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
መለለዪታት: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
ናይ ምፍራይ ቴክኖሎጂ: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
ናይ ዲዛይን ብድሆ: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
ምርምር: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
ምንጪ ሓሳብ: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
ናይ ፕሮጀክት ግዜ: The project lasts 4 month, designed in Shenzhen
ናይ ስርሒት ፍሰት: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
ፓተንታት: Tiger Pan
ኣባላት ጋንታ: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
ናይ ስእሊ ክረዲት: Tiger Pan