Sunboy Gift Box ናይ ሱፍ ዘርኢ ፓከጂንግ by Tiger Pan

Sunboy Gift Box ናይ ሱፍ ዘርኢ ፓከጂንግ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2023

Sunboy Gift Box ናይ ሱፍ ዘርኢ ፓከጂንግ

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Sunboy Gift Box ናይ ሱፍ ዘርኢ ፓከጂንግ

ሳንቦይ ጊፍት ቦክስ ንዘርኢ ሱፍ ዝተዳለወ ናይ ፓከጂንግ ዲዛይን እዩ። እቲ ሳንዱቕ ካብ ሽም ናይቲ ብራንድ ዝተመስረተ ሎጎን ከምኡ’ውን ብስእሊ ዘይት (oil painting) ኣገባብ ዝተሳእለ ትርኢት ናይ ሱፋቢ ገፀ-ባህርያት ኣብ ወርሒ ሱፍ ዝጎዓዘሉ ግራት ይሽከም። ብሩህ ብጫ ሕብርታትን ስእሊ ዘርኢ ሱፍን ንዓደግቲ ካብ ርሑቕ ንፍርያት ንኽልለዩ ይሕግዞም። ናይቲ ናይ ደገ ፓከጂ ኣገባብ ምኽፋት ብሓድሽ ኣገባብ ተሰርዑ፣ በዚ ድማ እቶም ሳንዱቓት ናብ ሓደ፣ ክልተ ወይ ሰለስተ ደረጅታት ዘለዎ ሞዱላር ስርዓት ክተኣሳሰሩ ይኽእሉ። እቲ ናይ ህያብ ሳንዱቕ ንምጅምዑን ንምፍልላዩን ቀሊል ኮይኑ፣ እቲ ገፊሕ ግልጺ ዝኾነ ቦታ ድማ ዋጋ ናይ ጥሪሑ ንብረት ይቕንስ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Sunboy Gift Box ናይ ሱፍ ዘርኢ ፓከጂንግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Sunboy Gift Box ናይ ሱፍ ዘርኢ ፓከጂንግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Sunboy Gift Box ናይ ሱፍ ዘርኢ ፓከጂንግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Starting with the brand name, we created a vivid, interesting and well-known logo. The packaging picture uses oil painting style to depict 'SUNBOYS' running happily in the sunflower field. Give the 'SUNBOYS' brand a personalized spirit, make it relaxed, happy, affectionate and just; The functional application of the gift box is innovative. The overall design is easy to assemble and separate, saving time and energy.
Dimensions & Packaging: Width 443mm x Depth 115mm x Height 304mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Design Challenge: There are many different colors used to design gift box for FMCG products. We have to be careful when we chose yellow. Yet with the illustration of sunflower, the gift box is proved to be an eye catching one.
Research: We give the 'Sunboy' brand a personalized spirit, and make the ' Sunboy' relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the 'Sunboy' running happily in the sunflower field.
Inspiration: Inspiration comes from the planting yard of sunflowers in Xinjiang Uygur area, where sunshines last much longer and the field turns yellow when it is harverting season of fall.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumers' effort in looking for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, a graphic layout of info, and a unitive serial system of the package will help Wellmind solve the problem, where consumers can recognize and pick up the products from far away.
Patents: The copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Tiger Pan