Effortless ናይ መዐሸጊ ዲዛይን by E2W Studio is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2023

Effortless ናይ መዐሸጊ ዲዛይን

by E2W Studio

Client: E2W Studio

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Verified Award Winner

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Colors

The Design

About Effortless ናይ መዐሸጊ ዲዛይን

ኤፎርትለስ (Effortless) ንብሕታዊ ዝተዳለወ ብራንድ ክንክን ጸጉሪ ዝኾነ ናይ መዐሸጊ ዲዛይን እዩ። እቲ ብራንድ ኣብ ዓይነት ጸጉሪ፡ ናይ መነባብሮ ኩነታትን ልምድታት ኣተሓሕዛ ጸጉርን ዝተመርኮሰ ልዕሊ 300 ልክዓት ዝኾኑ ፍታሓት ክንክን ጸጉሪ የቕርብ። እቲ መዐሸጊ ተግባራዊ ሓበሬታ ጥራይ ዝሓዘ ኮይኑ፡ ተግባርን ቅርጽን ሓደ ዝኾኑሉ ብንጹር ናይ ምርኣይ ስርዓት ዝተሰርዐ እዩ። እቲ ሎጎ ሂውማኒስት ሳንስ ሰሪፍ ዓይነት ፊደል ዝጥቀም ኮይኑ፡ እቲ ምልክት ድማ ንፊደል E ምስ ልክዕ ዝኾነ መስመር መለክዒ የተኣሳስሮ። ኣብ ተመጣጣኒ 1 ናብ 1.414 ዝተመርኮሰ ተለዋዋጢ ስርዓት ግሪድ ንነፍሲ ወከፍ ኣቀማምጣ ይመርሕ። ነፍሲ ወከፍ መዐሸጊ 52 ሚሊ ሜተር ስፍሓት፡ 52 ሚሊ ሜተር ዕምቆትን 190 ሚሊ ሜተር ቁመትን ኣለዎ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Effortless ናይ መዐሸጊ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Effortless ናይ መዐሸጊ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Effortless ናይ መዐሸጊ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A