Mugo መለያ ጸገና ሶዳ by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2023
Mugo መለያ ጸገና ሶዳ
Client: Tanya Dunaeva
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo መለያ ጸገና ሶዳ
ሙጎ ሶዳ ኣርባዕተ ዓይነት መስተታት ዘጠቓልል ኮይኑ እዚኦም ድማ ሞክቴልስ፣ ለሞናዴታት፣ ቡሱል ሲሮፓትን ሓይሊ ዘለዎም መስተታትን እዮም። ኩሎም ኣሰራርሓታት ብፍሉይ ዝተፈጠሩ እዮም። እቲ ፍሉይ ኣገባብ ናይ ፍጥረት ፍርያት ተመሳሳሊ ኣገባብ ኣብ ዲዛይን ዕሽጊ የድሊ። ፍታሕ ናይዚ ጸገም ታይፖግራፍካዊ እዩ። እዚ ኣብ ዲዛይን ናይቲ ክላሲካዊ መለያ ናይ ባህላዊ ክቡር ኣልኮላዊ መስተታት ዝተመርኮሰ እዩ፣ ግና ነቲ ፍሉይነትን ሓድሽነትን ናይቲ ፍርያት ንምቕራብ፣ ምስ ርጉጽ ዳግመ-ምሕሳብ ናይቲ ክላሲክ። እቲ ብዙሕ-ደረጃትን ተቓራንን ዘለዎ ኣቃውማ ዲዛይን ነቲ ዲዛይን ውልቃዊን ፍሉይን ይገብሮ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Mugo መለያ ጸገና ሶዳ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Mugo መለያ ጸገና ሶዳ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Mugo መለያ ጸገና ሶዳ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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