Shay Vsop ሃብታማዊ ኮኝያክ by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2023
Shay Vsop ሃብታማዊ ኮኝያክ
by Tiago Russo and Katia Martins
Client: Le Portier
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #148923The Design
About Shay Vsop ሃብታማዊ ኮኝያክ
ብ Shannon Sharpe ዝተዋህበ ኣበርክቶን ብ Mary Porter ውርሻ ዝተነቓነቐን፣ Shay Vsop ንዕዳጋ የእቱ ዘሎ ደፋር እንተኾነ ውን ድሉው፣ መቐይር፣ ንፈተውትን ኣዋቕትን ኮኝያክ ሓቀኛ መግለጺ ዝኾነ ፍርያት እዩ። እቶም ሓያላትን ጸሊምን ቅርጽታት ምስ ልሙዕ ብርሃናዊ ዝርዝራት ተቃራኒነት ብምፍጣር፣ ብተቃራኒነት ዝመልአ ፍርያት የመንጩ እሞ ኩሉ ኣቓልቦ ናብቲ ነዊሕ መትከኒ የማዕብሉ፣ እቲ መትከኒ ብጸሊም obsidian ምዕጻውን ብሩራዊ ዝርዝራትን ዝተሸፈነ እዩ፣ ንምእካብ ዝኸውን ነገር ተቐሚጡሉ እዩ፦ ኣብ ነፍሲ ወከፍ ስርሒት፣ ካብ ቃል Le Portier ፍሉይ ፊደል ኣብቲ ምዕጻው ብመልጐሚ ወርቂ ይሰርዕ፣ እዚ ድማ ኣእካበኛታት ኩሎም ፍሉያት ስርሒታት ክረኽቡ የኽእሎም።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Shay Vsop ሃብታማዊ ኮኝያክ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Shay Vsop ሃብታማዊ ኮኝያክ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Shay Vsop ሃብታማዊ ኮኝያክ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the iconic bell-shaped cognac bottles, the Shay VSOP vessel has a large bulb with a stepped ice that elevates the vessel and the liquid into higher, floating aesthetics, leading to a long, narrow neck, maximising the control of the cognac flow. The box, on the other hand, has a geometric approach, opposed to the organic flow of the bottle. The black wooden box adopts and adapts the same minimalist approach from the bottle, and has small silver accents on top of the black stained wood.
- Dimensions & Packaging
- The vessel's top, finished with a knurled neck and black embossed print, sets a silver accent just below the black obsidian closure, with a bespoke illustration at the very top. Inside, a light grey suede clads the deep foam socket that houses the bottle, with the exact same material finishing the inside of the door, where visual elements are printed in a dark tone, contrasting with the light fabric that provides a neutral luxurious hint to the dark box.
- Tags
- Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
- Production Technology
- Shay VSOP is all about the contrasts that elevate the cognac's shades and presence. The organic bottle has minor silver metallic detailing, contrasting with the dark obsidian, in the same way the black box exterior is inverted by a floating off-white suede inside, wrapping the bottle and elevating it as a light backdrop where all the colours burst as light is received inside the opening of the luxurious box.
- Design Challenge
- In a market densely populated by ranges of cognac products, the main challenge in the design and development of Shay VSOP was to achieve a product that, as it represents a new brand and its inaugural release, could enter the market associating a quality product with a differentiating design that highlights and evolves the concept of cognac. Marking a statement approach, Shay VSOP merges a large vessel with fine detailing, embedded into a luxurious box that elevates the cognac inside.
- Research
- Shay VSOP is a product of differentiation, of perfectionism and heritage. The early development stages were entirely focused on the history of Shannon Sharpe and Mary Porter, whilst redirecting such important historical connotation towards a product that can become an outstanding presence on the American market. Colours, materials and the concept of a cognac bottle had to be re-thought in order to develop a product truly disruptive.
- Inspiration
- Shay is the first product for the new Cognac brand Le Portier, and gathers a combination of the classic cognac heritage with a contemporary approach, culminating in a beautiful bespoke bottle with black obsidian and a black tinted luxurious box, whilst a sense of exclusiveness and luxury is inherent to the bottle, where minimalist details allow the shaping of the glass to take the centre stage, maximising the rich shades of the cognac to shine through.
- Project Duration
- Being a collaboration between the Craft Distilling Group and former-NFL superstar Shannon Sharpe, Shay VSOP was created with the aim to take the American market by storm, and rapidly becoming one of the most exclusive and sought-after cognacs in the US. Its promotion, associated with the Shannon Sharpe and all of the history of Mary Porter, have granted a notorious relevance to this product, making it steadily expand and become available in a total of 47 different states in the last year alone.
- Operation Flow
- Open the box through the silver side clasp, whilst contemplating the dark wood tones and silver detailing. Inside, the dark tones are contrasted by a bright, off white fabric cladding, wrapping the whole interior of the Shay VSOP box. On the left side, educational information is printed on the fabric, and on the right, a vacuum-formed inlay houses the bottle, gently highlighting its contours, revealing the low bulb vessel and the brightness of the cognac tones inside.
- Team Members
- Tiago Russo
Katia Martins - Image Credits
- Le Portier
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