Plant Professor ናይ ምግቢ ዕሽጊ by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2023
Plant Professor ናይ ምግቢ ዕሽጊ
by Hangzhou Chancemate Tech Corp.
Client: Shanghai Jiashang Information Technology Co., LTD
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #149013The Design
About Plant Professor ናይ ምግቢ ዕሽጊ
ፕላንት ፕሮፌሶር ንመንእሰያት ከተማታት ቻይና ዘተኮረ ኣብ ዕፅዋት ዝተመስረተ ናይ ምግቢ ብራንድ ዝኸውን ናይ ዕሽጊ ተኸታታሊ ስራሓት እዩ። እዚ ዓይነታት ምርታት ቀሊል ዱምፕሊንግስ፡ ጀሊን ቡንን የጠቓልል። ጠፍጣፍ ዝኾነ ናይ ትርኢት ስልጠ ነዚ ተኸታታሊ ስራሓት የላፍኖ፣ ንሓበሬታ ኣቕሓ ምግብን ካሎሪን ኣብ ሓደ ናይ መለለዪ ስርዓት የጠቓልል። ምሳልያዊ ንድፍታትን ረቂቕ ግራፊክስን ብዝተሓሰበሉ ልቡጥ ኣሰራርዓ ተዘርጊሖም ምቹእ ስምዒት ይፈጥሩ። ኣብ ገጽ ዘለዉ ሌብላት ንብራንዱ፡ ንምርቱን ንመጠን ኣቕሓ ምግብን የርእዩ። እቶም ንኡሳት ሳንዱቕ ካብ ዳግም ጥቕሚ ዝኽሕል ወረቐት ብዘተባብዕ ኣከባቢ ዘይጎድእ ናይ ሕትመት ንጥረ ነገራት ዝተሰርሑ ኮይኖም፡ ብቐሊሉ ኣብ ሓደ ቦርሳ ይኣትዉ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Plant Professor ናይ ምግቢ ዕሽጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Plant Professor ናይ ምግቢ ዕሽጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Plant Professor ናይ ምግቢ ዕሽጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
- Dimensions & Packaging
- Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm - Tags
- Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
- Production Technology
- Recyclable paper, environmentally friendly printing materials
- Design Challenge
- The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
- Research
- The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
- Inspiration
- Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
- Project Duration
- The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
- Operation Flow
- The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
- Team Members
- Jin Xie
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