Spicy Shrimp Soybean Sauce ናይ ጸብሒ መተዓሸጊ by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2023
Spicy Shrimp Soybean Sauce ናይ ጸብሒ መተዓሸጊ
Client: Shenzhen Orange One Advertising Design Co., Ltd
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #149029The Design
About Spicy Shrimp Soybean Sauce ናይ ጸብሒ መተዓሸጊ
ስፓይሲ ሽሪምፕ ሶይቢን ሶስ ንልቕልቕ ሽሪምፕ ዝተዳለወ ናይ መተዓሸጊ ዲዛይን እዩ። ካብቶም ሓያልን ጎሊሁ ዝርአ ሕብርታት ዝጥቀሙ ተመሳሰልቲ ፍርያት ብዝተፈልየ፡ እዚ መተዓሸጊ ቀሊልን ተፈጥሮኣውን ኣገባብ ይኽተል። እቲ ናይ ደገ መተዓሸጊ ከም ቀንዲ ግራፊካዊ ኣካሉ ብስነ-ጽሑፍ (ካሊግራፊ) ዝተሳእለ ናይ ሽሪምፕ ፊደል ይሓቁፍ። እቲ ናይ ውሽጢ ጋን ብቐሊል መስመራዊ ስእሊ ዝተሰርሐ መለለዪ ወረቐት ኣለዎ። ልስሉስ ቅርጺ ዘለዎ ናይ ዓሳ ዘንቢል ነቲ ፍርያት ውዑይን ተፈጥሮኣውን ባህሪ ይህቦ። እቲ ምሉእ መተዓሸጊ ዘይበስብስ ፕላስቲክ ኣይሓዘን፡ እዚ ድማ ኣብ ሩባታትን ሓመድን ዝወርድ ጉድኣት ይንኪ። እቲ ዲዛይን ብዛዕባ ሓለዋ ኣከባቢ ንቕሓት ንምዕባይ እውን ዕላማ ኣለዎ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Spicy Shrimp Soybean Sauce ናይ ጸብሒ መተዓሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Spicy Shrimp Soybean Sauce ናይ ጸብሒ መተዓሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Spicy Shrimp Soybean Sauce ናይ ጸብሒ መተዓሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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