Changbai Snow ናይ ማይ ጥርሙዝ መዐሸጊ ዲዛይን ብ 37Design

ዲዛይን Changbai Snow ናይ ማይ ጥርሙዝ መዐሸጊ ዲዛይን ብ 37Design ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2023

Changbai Snow ናይ ማይ ጥርሙዝ መዐሸጊ ዲዛይን

ብ 37Design

ዓሚል: Nongfu Spring

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #149297 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Changbai Snow ናይ ማይ ጥርሙዝ መዐሸጊ ዲዛይን

ቻንግባይ ስኖው ካብ ኣብ ሰሜናዊ ምብራቕ ቻይና ዝርከብ ኣግራብ እምባ ቻንግባይ ዝምንጩ ተፈጥሮኣዊ ናይ ምንጪ ማይ ዝሓዘ ጥርሙዝ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እቲ መለለዪ ወረቐት ኣብ ክልቲኡ ሸነኻት እቲ ጥርሙዝ ተሓቲሙ ይርከብ። እቲ ቅድሚት ካብቲ ናይ ማይ ምንጪ ከባቢ ዝርከቡ ዝተሓለዉ እንስሳታት ዘርኢ ብቐዳድ ዝተሰርሐ ስእሊ ዝሓዘ ኮይኑ፡ እቲ ድሕሪት ድማ ናይቲ በረዳዊ ጎቦታዊ መልክዐ-ምድሪ ፎቶግራፍ ዝሓዘ እዩ። እቲ ኣብ ውሽጢ እቲ ጥርሙዝ ዘሎ ማይ ከም መነጽር ኮይኑ ነቲ ናይ ድሕሪት ስእሊ የዕብዮ። ነቲ ጥርሙዝ ምጥዋይ ፓራላክስ ዝበሃል ጽልዋ ብምፍጣር እቲ ትርኢት ዝንቀሳቐስ ዘሎ ኮይኑ ንኽርአ ይገብር። እቲ ላዕለዋይ ክፋል እቲ ጥርሙዝ ብቕርጺ እምባ ዝተቖርጸ ኮይኑ ናይ በረድ ክሪስታል ቅርጽታት ዝሓዘ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Changbai Snow ናይ ማይ ጥርሙዝ መዐሸጊ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Changbai Snow ናይ ማይ ጥርሙዝ መዐሸጊ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Changbai Snow ናይ ማይ ጥርሙዝ መዐሸጊ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Nongfu Spring Changbai Mountain White Snow Natural Spring Water.

Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round.

A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem.

We hope that consumers can immerse themselves in this precious water source, which is a home to rare animals, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain.

Furthermore, we hope that this product can awaken people's love for nature and their sense of responsibility and emotion towards environmental protection.
ዓቐንን ማዕሸግን: Width 60mm x Depth 220mm x Height 220mm
መለለዪታት: Packaging Design,Beverages,Label design
ናይ ምፍራይ ቴክኖሎጂ: "Simplicity and modernity. Carefully creating an immersive sensory interactive experience."

The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience.

"Under existing production conditions, produce the results that best fit the design."

The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area. During the designing process, various perspectives of the foreground and background were overlaid and repeatedly tested to achieve the best performance. During printing, the ink coverage and transparency were repeatedly tested to determine the best balance point. For white printing and scratch-resistant surface treatment, various different processes were compared and the most stable solution was selected. Considering the cost limitations of mass-produced products, a compromise was made in the transparency of the packaging material, allowing a specific pattern to be visible from the back, reducing the difficulty of the printing process while balancing cost and production stability.
ምንጪ ሓሳብ: We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source.

We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details. Therefore, we filled the bottle with water and affixed landscape photos on the back side of the bottle, creating a lens effect that intensifies the spatial and depth perception through the visual parallax of the human eye. This created a strong sense of the foreground and background.

The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
ናይ ፕሮጀክት ግዜ: Nongfu Spring 2021 April launched a new product Changbai Snow
ናይ ስርሒት ፍሰት: The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
ኣባላት ጋንታ: Creative Direction： Ma Cong
Art Direction：Yang Zhen (Nongfu Spring)
Design：Ma Cong, Mei Wei
Illustration：Pan Junfan
Photography：Li Jiahao