Patisserie Chez Mikki መዓሸጊ by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2023
Patisserie Chez Mikki መዓሸጊ
by Sherry Kuo
Client: Patisserie Chez Mikki
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #149513The Design
About Patisserie Chez Mikki መዓሸጊ
ፓቲሰሪ ሼዝ ሚኪ፣ ኣብ ቶክዮ መሰረት ዝገበረት ጣፍ መሸጢ ቦታ፣ ብሓድሽ ናይ መዓሸጊ ዲዛይን ኣብ ተወዳዳሪ ዕዳጋ ርእሳ ንምፍላይ ዓለመት። እቲ ዕላማ ፍሉይ ናይ ሽያጥ ነጥቢ ምምስራትን ንነፍሲ ወከፍ ፍርያት ፍሉይነት ዘጉልሕ ሓደ ዝተኣሳሰረ ናይ ምርኣይ መልክዕ ብምፍጣር ጽኑዕ መንነት ብምህናጽ ናይ ብራንድ ምስሊ ምድልዳል ነበረ። እቲ ውጽኢት ዝኾነ እንደገና ዲዛይን ፓስተል ሕብርታትን ብልሒ ዘለዎ መልእኽትን ዘሕዋወሰ ኮይኑ፣ ምስ ዓማዊል ስምዒታዊ ምትእስሳር ዝፈጥር፣ እቲ ሓድሽ ዲዛይን ምስ ተኣተወ ናይ ቸርቻሪ ሽያጥ ንምውሳኽን ንሓባር ማሕበረሰብ ንምድጋፍን መንገዲ ኸፊቱ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Patisserie Chez Mikki መዓሸጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Patisserie Chez Mikki መዓሸጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Patisserie Chez Mikki መዓሸጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
- Dimensions & Packaging
- The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
- Tags
- Branding, Typography, Pastry, Words, Colors
- Production Technology
- The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
- Design Challenge
- The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
- Research
- Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
- Inspiration
- Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
- Project Duration
- This redesign had been applied to Chez Mikki packaging since 2020.
- Operation Flow
- Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
- Image Credits
- Hsin-Hui Kuo, Hidetsugu Watanabe
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