Nu Us ናይ መጠቓለሊ ኣቝሑ ተወሳኺ መግቢ by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2023
Nu Us ናይ መጠቓለሊ ኣቝሑ ተወሳኺ መግቢ
Client: Salvita Design
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #150140The Design
About Nu Us ናይ መጠቓለሊ ኣቝሑ ተወሳኺ መግቢ
ኑ ኡስ ኣብ ውሽጢ መዓልቲ ክልተ ግዜ ዝውሰድ ናይ ኢሚዩኒቲ ተወሳኺ መግቢ ንምጥቕላል ዝተነድፈ ጥቕላል እዩ። እዚ ስብስብ ክልተ ጥርሙዝ ዝሓቖፈ ኮይኑ፡ ንናይ ንግሆ ካፕስዩላት ጻዕዳ ጥርሙዝ፡ ንናይ ለይቲ ካፕስዩላት ድማ ጸሊም ጥርሙዝ ኣለዎ። እቲ ኣንጻር ናይ ጸሊምን ጻዕዳን ሕብርታት፡ ነቶም ክልተ መጠናት ብቐሊሉ ንምፍልላይ ይሕግዝ። ኣብ ነፍሲ ወከፍ ጥርሙዝ ብቢጫ ሕብሪ ዝተሰርሑ ናይ ጸሓይን ወርሒን ምልክታት ተነቢሮም ኣለዉ። እዞም ክልተ ምልክታት፡ እቶም ጥርሙዛት ጎድኒ ንጎድኒ ምስ ዝቐመጡ፡ ናብ ሓደ ቅርጺ ይላፍኑ፣ እዚ ድማ ክልቲኦም ካፕስዩላት ብሓባር ከም ዝውሰዱ የመልክት። እቶም ላብላት ብስክሪን ፕሪንት ዝተሰርሑ ኮይኖም፡ ቀሊል ዓቢ ፊደላት ዝጥቀም ፊደል ይጥቀሙ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Nu Us ናይ መጠቓለሊ ኣቝሑ ተወሳኺ መግቢ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Nu Us ናይ መጠቓለሊ ኣቝሑ ተወሳኺ መግቢ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Nu Us ናይ መጠቓለሊ ኣቝሑ ተወሳኺ መግቢ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
- Dimensions & Packaging
- Label is Width 163 mm x Height 60 mm
- Tags
- Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- Screen printing
- Design Challenge
- The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
- Research
- Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
- Inspiration
- Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
- Project Duration
- Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
- Operation Flow
- Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
- Image Credits
- Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)
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