Naked Nature ስናክ ባር by Angela Spindler is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2023

Naked Nature ስናክ ባር

by Angela Spindler

Client: Depot Creative

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature ስናክ ባር

Naked Nature ምስ ከባቢ ዳግማይ ዝተራኸበ ዓለም ይዛረብ። እቲ ዲዛይነር ንብራንድ ናይ ዲዛይንን ቃላዊ ስትራተጂን ከምኡውን ኩሉ ናይ ዕሽጊ ዲዛይናት ፈጢሩ። ናይቲ ብራንድ መኣዛታት ብዓብዪ ደፋእን ብኢድ ዝተሰርሐን ታይፖግራፊ ካብቲ ዕሽጊ እናተነፍሐ ዝግለጽ እዩ፣ እዚ ድማ ኣብ ውሽጢ ዘሎ መኣዛታት ክእከብ ዘይክእል ምዃኑ ዘመልክት እዩ። ናይቲ ብራንድ ቋንቋ ተጻዋታይን ቅንዕናን እዩ ከምኡውን እቲ ዕሽጊ። እቲ ጥረ ባህሪ ናይቲ ባር ኣብ ዘላቒ መረጋገጺታቱ ዝንጸባረቕ እዩ፣ ኣብ ገዛ ክምዘዝ ዝኽእል ዕጽፊ ብምጥቃም። እቶም SRT's ብCMYK ምስ 1 ስፖት ቀለምን ናይ ምሉእ ሽፋን ሳቲን ኣኳየስ ቫርኒሽን ዝሕተሙ እዮም።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Naked Nature ስናክ ባር ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Naked Nature ስናክ ባር ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Naked Nature ስናክ ባር ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director