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Jelly Fresh ናይ መቐረት ቅመማት መዐሸጊ by Rodrigo Chiaparini

Jelly Fresh ናይ መቐረት ቅመማት መዐሸጊ by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ብሩርማዕሸጊ· 2023

Jelly Fresh ናይ መቐረት ቅመማት መዐሸጊ

by Rodrigo Chiaparini

Client: Chiapa Design

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Jelly Fresh ናይ መቐረት ቅመማት መዐሸጊ

ጀሊ ፍረሽ ንምድላው ዓሳ ዝተዳለወ መስመር ናይ ሓርጭ ቅመማት መዐሸጊ ሓሳብ እዩ። እቲ ዲዛይን ካብ ምስሊ እቲ ጋዜጣ ዝሸይጥ ቆልዓ ተመሲጡ ዝተሰርሐ ኮይኑ፡ ነቲ ናይ ቀደም ልምዲ ሓድሽ ዓሳ ብወረቐት ምጥቕላል የዘኻኽር። ስእሊ ናይቲ ጋዜጣ ዝሸይጥ ቆልዓ ምስ ናይ ፊደላት ስነ-ጥበብ (ታይፖግራፊ)፡ ኣቀማምጣን ግራፊካዊ ኣካላትን ተዋሂዱ ምስ ተጠቃሚ ዝራኸብ ምትእስሳር ይፈጥር። እቲ ዓይነት ሰለስተ ጣዕምታትን ክልተ ቅርጽታት መዐሸግን ዘጠቓልል ኮይኑ፡ እቶም ቅመማት ኣብ ክሽነ ንምጥቃም ቀለልቲ እዮም። ዘመናውን ጽሩይን ኣቀማምጣ ምስ ፍሉይ ናይ ሕብሪ ምርጫ ተደሚሩ፡ እተን ታኒካታት ኣብ መደርደሪ ፍሉያት ኮይነን ክርኣያ ይሕግዝ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Jelly Fresh ናይ መቐረት ቅመማት መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Jelly Fresh ናይ መቐረት ቅመማት መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Jelly Fresh ናይ መቐረት ቅመማት መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging
As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags
brand, packaging, fish brand, packaging seasoning design
Production Technology
It's a Concept Design Project.
Design Challenge
Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research
We did not create or develop research for the creation of this project.
Inspiration
Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration
The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow
A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members
Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin

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