Red Gladiolus ናይ ፍረታት ህያብ ሳጹን by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2023
Red Gladiolus ናይ ፍረታት ህያብ ሳጹን
by Guangzhou Miguo Food Co.,Ltd
Client: Guangzhou Miguo FoodCo.,Ltd
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #150475The Design
About Red Gladiolus ናይ ፍረታት ህያብ ሳጹን
ቀይሕ ግላዲዮሉስ ንተታሓሒዙ ዝቐረበ ፍረታት ዝተነድፈ ናይ ህያብ ሳጹን እዩ። እቲ ሳጹን ካብ ፍረ ጽሕዲ ዝተመስጠ ቀጥ ዝበለ ሰለስተ ኩርናዓዊ ቅርጺ ኣለዎ፣ እዚ ድማ ምስ ኣርማ እቲ ብራንድን ምስቲ ብሓይልን ብቕንዕናን ናይ ምዕባይ ሓሳብ እቲ ብራንድን ዓይናዊ ምትእስሳር ይፈጥር። ቀይሕን ሮዝ ወርቅን ነቲ ሕብራዊ ኣቀማምጣ ዝፈጥሩ ኮይኖም፣ ከም ቬልቬት ዝመስል ጠባይ ዘለዎ ወረቐት ተጠቒሙ፣ ናይ ሮዝ ወርቂ ዝርዝራት ድማ ብውዑይ ማሕተም ተወሲኹ ኣሎ። ኣብ ነፍሲ ወከፍ ጎኒ ናይ ጤል ቆርበት መቖለፊ ተቐሚጡ፣ ንሱ ድማ ነቲ ሳጹን ንምኽፋት የገልግል። ኣብ ውሽጢ፣ ኣብ ማሰላታት ዝተቐመጡ ፍረታት ምስ መኽፈቲ ፍረታትን መምርሒ መጽሓፍን ይቐርቡ። እቲ ሳጹን 410 ብ 410 ብ 150 ሚሊሜተር ይዕቀን።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Red Gladiolus ናይ ፍረታት ህያብ ሳጹን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Red Gladiolus ናይ ፍረታት ህያብ ሳጹን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Red Gladiolus ናይ ፍረታት ህያብ ሳጹን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
- Dimensions & Packaging
- 410*410*150mm
- Tags
- Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
- Production Technology
- Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles - Design Challenge
- The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
- Research
- The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
- Inspiration
- The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
- Project Duration
- Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
- Operation Flow
- Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
