Dog Yep ናይ ንብዓት እንስሳ መጠቅለሊ ማሸላ by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2023
Dog Yep ናይ ንብዓት እንስሳ መጠቅለሊ ማሸላ
Client: Chiapa Design
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Dog Yep ናይ ንብዓት እንስሳ መጠቅለሊ ማሸላ
ዶግ የፕ ብትግርኛ ናይ ሓደ መስመር ተግባራዊ ስናክስ ኩለብ ዝኸውን ናይ ፓኬጂንግ ኮንሰፕት እዩ። እቲ ቀንዲ ኤለመንት ናይ እቲ ሎጎ ከኣ ነቲ ኩለብ ክጻወት'ን ንጡፍ ክኸውን'ን ዘለዎ ሓሳብ የመልክት፡ ከምኡውን ነቲ ቅርጺ ናይ እቲ ስናክ ባዕሉ ደጊሙ ይገልጽ። እቶም ስእሊ ዝተገብረሎም ገጸ-ባህርያትን ብሩህ ሕብሪ ዝሓዘ ፓለትን ድማ ተጻዋቲ ትርኢት ይፈጥሩ፡ ነቲ ናይ ፕሮዳክት መስመር ድማ ኣብ መደርደሪታት ኮነ ኣብ ኦንላይን ድኳናት ብቐሊሉ ንኽርአ ይገብርዎ። እቶም ስናክስ ምስ እቲ ክፍሊ ዝሰማምዑ ናይ ታኒካ ቅርጺታት ተመሪጾም ቀሪቦም ኣለዉ። እቲ ድሕሪ ዶግ የፕ ዘሎ ዕላማ ድማ ብጥዑይ ኣመጋግባ ጸወታን ንጥፈትን ምትብባዕ እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Dog Yep ናይ ንብዓት እንስሳ መጠቅለሊ ማሸላ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Dog Yep ናይ ንብዓት እንስሳ መጠቅለሊ ማሸላ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Dog Yep ናይ ንብዓት እንስሳ መጠቅለሊ ማሸላ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, pet snack brand, packaging
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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