Japanese Sake ዲዛይን ማሸጊያ by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2023
Japanese Sake ዲዛይን ማሸጊያ
Client: Hasegawa Brewery Co.
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #150540The Design
About Japanese Sake ዲዛይን ማሸጊያ
እዚ ንመበል 180 ዓመት መዘከርታ ሓሰጋዋ ሳኬ ፋብሪካ ዝተፈጥረ ፍሉይ ዲዛይን ሳኬ እዩ። 180 ዓመታት ባህላዊ ጣዕምን ክእለትን ብወለዶታት ተሰጋጊሩ፣ ንታሪኽን መጻኢን ንምግላጽ ናይ ዕንጨይቲ ዓንገል ከም ቀንዲ ምስሊ ተጠቒሙ እዩ። ናይቲ ምሉእ ደጋዊ ሳጹን ቀለማት ካብ ናይ ማርኪ ስእሊ ተበጊሶም ባህልን ቅንዕናን ንምግላጽ እዮም። እቲ መዘከርታዊ ሎጎ ምስቲ ናይ ፋብሪካ ስድራ-ቤት ምልክት ንምምዕራይ ብወርቂ ተሓቲሙ እዩ። እቲ ውሽጢ ዘሎ መርፊእ ተቓራኒ ጸሊም ምስሊ እዩ። እቲ ናይ መርፊእ ሽፍንነት ንክብደት ባህልን ቴክኖሎጂን የገልጽ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Japanese Sake ዲዛይን ማሸጊያ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Japanese Sake ዲዛይን ማሸጊያ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Japanese Sake ዲዛይን ማሸጊያ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
- Team Members
- Printing: Takakuwa Art Printing Co.
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