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Una Luna Collection ናይ ከረሜላ መዐሸጊ by Olha Takhtarova

Una Luna Collection ናይ ከረሜላ መዐሸጊ by Olha Takhtarova is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ብሩርማዕሸጊ· 2023

Una Luna Collection ናይ ከረሜላ መዐሸጊ

by Olha Takhtarova

Client: Sot B&d

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

Colors

The Design

About Una Luna Collection ናይ ከረሜላ መዐሸጊ

ኡና ሉና (Una Luna) ንእኩብ ብሊኬር ዝመልአ ቾኮላታታት ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። ነፍሲ ወከፍ ከረሜላ ብሕዋስ ሊኬር ዝተመልአ ኮይኑ፡ ብቐጢን ናይ ሽኮር ሽፋን ተሸፊኑ ኣብ ጣልያናዊ ጸሊም ቾኮላታ ዝተጠልቀ እዩ። እቲ መዐሸጊ ስእልታት ናይ ኣቕሑት ካብ ምጥቃም ይቑጠብ። ኣብ ክንድኡ፡ ነፍሲ ወከፍ ጣዕሚ ብረቂቕ (ኣብስትራክት) ናይ ብሩሽ ምውቃዓትን ሕብርታትን ይግለጽ። እቲ ሳጹን ኣብ ካርቶን ብምሉእ ሕብሪ ዝተሓትመ ኮይኑ፡ ብወርቃዊ ፎይል ዝተሰርሐ ጐሊሑ ዝወጽእ ስርሓትን ኣብ ልዕሊ እቶም ስእላዊ መግለጺታት ዝተመርጸ ቫርኒሽን ኣለዎ። ጸሊም ድሕረ ባይታ ነቶም ብሩሃት ምውቃዓት ብሩሽ ብምቕራጽ ነቲ እኩብ ኣብ ሓደ መስመር የወሃህዶ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Una Luna Collection ናይ ከረሜላ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Una Luna Collection ናይ ከረሜላ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Una Luna Collection ናይ ከረሜላ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.
Dimensions & Packaging
The package consists of a shell and a base bottom.
Shell size 227mm x 83mm
Bottom base size 226mm x 82mm
Tags
Chocolate collection, Chocolate, Chocolate packaging, Alcohol, Liquor candy
Production Technology
Production technology for packaging liquor candies Una Luna, includes full-color printing on cardboard with the addition of embossing gold foil and the use of selective varnish, in those areas where the illustration is located
Design Challenge
The new bright design bypasses design conventions and artistically expresses the essence of each flavor of Una Luna chocolate candies.
Research
The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The designer decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jyravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
Inspiration
Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils.
Candies with alcohol have a subtle aroma and a spicy aftertaste.
The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art.
Project Duration
June 2022 - October 2022.
Ukraine
Operation Flow
The use of a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright touches and unite each flavor in a single line.
Image Credits
Illustration by Olha Takhtarova

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