Odaya Home ዕሽግ by Elena Gamalova is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2023

Odaya Home ዕሽግ

by Elena Gamalova

Client: ODAYA Home

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Odaya Home ዕሽግ

ዕሽግ ኦዳያ ሆም ነቲ ብኢድ ዝተሓረዘ ሻሽ ዘለዎ ክእለት ስራሕን ምልክታዊ ዋጋ ናይቶም ጌጋታትን ክንጸባርቕ ዘለዎ ነይሩ። ምስሊ ጣውስ፣ እቲ ቀንዲ መሰረታዊ ኣካል ናይ መጀመርያ Care and Love Collection ናይ ኦዳያ ሆም፣ ባህላዊ ሓለዋይ ገዛ እዩ። ዲዛይን ዕሽግ ነቲ ምስሊ ጣውስ ናብ ሰሊጥ ወርቃዊ መርበብ ብርቱኻት ኣዕብዩዎ፣ ንስራሕ ሻሽ ባዕሉ ዘኽትት። ዛንታ ማርካ ኣብ ውሽጢ ሽፋን ናይቲ ሳጹን ህያብ ተነጊሩ ኣሎ፣ ከምኡ'ውን ሱቕ ዝበለ ወረቐት ቲሹ ምስ መፈክር ማርካ "You belong and this is home, Odaya Home" ንቲ ኣብ ውሽጢ ዘሎ ሰሊጥ ኮትን ሳቲን ጨርቂ ልኡም ዕሸግ የቕርብ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Odaya Home ዕሽግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Odaya Home ዕሽግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Odaya Home ዕሽግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Dimensions & Packaging: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Tags: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Production Technology: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Design Challenge: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Research: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspiration: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Project Duration: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Operation Flow: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patents: Copyrights belong to Elena Gamalova, 2023.
Image Credits: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home