Pavanpet መግቢ እንስሳታት ቤት by Mohsen Koofiani

Pavanpet መግቢ እንስሳታት ቤት by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2024

Pavanpet መግቢ እንስሳታት ቤት

by Mohsen Koofiani

Client: Pavanpet

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Pavanpet መግቢ እንስሳታት ቤት

ብተለምዶ፡ ሰባት እንስሳታት ቤቶም ከም ኣባላት ስድራቤቶምን ቆልዑቶምን ስለ ዝቖጽሩዎም፡ ዲዛይን ጥቕሊል ካርቱናዊ እዩ። ምጥቃም ገጸ-ባህርያት ምስቲ ተዓዛቢ ዘሎ ርክብ ከሐይሎን ማራኺ ሃዋህው ከፍርዮን ይኽእል። ብውጽኢቱ፡ እቲ ጥቕሊል ጐሊሑ ዝርአን ፍሉይን ምርአያዊ ርክብ ኣለዎ። ገጸታት እቶም እንስሳታት ብጣዕሚ ብብልሃት ዝተዳለዉ እዮም እሞ ፍሽኽታኦምን ሓጐስኦምን ብንጹር ይርአ፡ እዚ ድማ ናይዚ ፍርያት ኣብኦም ዘለዎ ጽልዋ የርኢ። ንጹራት ሕብርታት ብዘይ ዝርዝራት ምጥቃም ብዛዕባ እቲ ምስልን ዕላማን ዝበለጸ ርድኢት የፍሪ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Pavanpet መግቢ እንስሳታት ቤት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Pavanpet መግቢ እንስሳታት ቤት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Pavanpet መግቢ እንስሳታት ቤት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani