Big N Ben መሸፈኒታት ኣይስክሪም by Mohsen Koofiani

Big N Ben መሸፈኒታት ኣይስክሪም by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2024

Big N Ben መሸፈኒታት ኣይስክሪም

by Mohsen Koofiani

Client: Big N Ben

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Big N Ben መሸፈኒታት ኣይስክሪም

እዚ ዲዛይን ንዓይኒ ዝስሕብ ሕብርታት ኣለዎ። ናይ ቀደም ዲዛይን ቅዲታትን፣ ዝተፈላለዩ ሕብርታትን፣ ብቀሊል መንገዲ ዝተስኡ ፍሉጣት ገጸ-ባህርያት እንግሊዝን ተጠቒሙ እዩ፣ ከምኡውን ነፍሲ-ወከፎም ዝተፈላለዩ ዛንታታት ዝነግሩ እዮም፣ እዚ ድማ ካብ መለለዪታት ናይዚ ዲዛይን ስብስብ እዩ። እቶም ገጸ-ባህርያት ዛንታ እንዳነገሩን ንገለ ነገር እንዳደለዩን ዘለዉ ይመስል። እዞም ዲዛይናት ነቲ ስም ማርካን ሃገሩን ዝውክሉ እዮም። ኣብ ጥቓ መሸፈኒ፣ እቲ ዓይነት ፍርያትን ትሕዝቶኡን ብቐጥታ ይረአዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Big N Ben መሸፈኒታት ኣይስክሪም ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Big N Ben መሸፈኒታት ኣይስክሪም ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Big N Ben መሸፈኒታት ኣይስክሪም ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani