Hernuta Day ዕሽግ ደረቐ ፍረታት by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2024
Hernuta Day ዕሽግ ደረቐ ፍረታት
Client: Hernuta Day
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Hernuta Day ዕሽግ ደረቐ ፍረታት
ኣብዚ ዝተዳለወ ዕሽግ፡ ገጸ ባህሪ ሚስተር ሄርኑታ ሓደ ካብቶም ፍሉያት መለለዪታት ናይዚ ዕሽግ እዩ፡ እዚ ድማ ኣብ ዓለም ለውዝ ተዓዛቢ ገጸ ባህሪ እዩ። ካልኦት መለለዪታት ናይቲ ዲዛይን፡ ቀላልነት ናይቲ ዲዛይን ዕሽግ (ጻዕዳ ድሕረ ባይታ ምስ ናይ ብሓቂ ምስሊ ናይቲ ፍርያት፡ ጸሊምን ጻዕዳን ምስሊ ከም ምናይ ብምጥቃም) የጠቓልል። ነፍሲ ወከፍ ዕሽግ ሓደ ዛንታ ተዓዛቢነት ይዛረብ እሞ ብሓደ ግዜ ድማ ንጡፋትን ፍሉያትን ዕሽግታት ትርኢ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Hernuta Day ዕሽግ ደረቐ ፍረታት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Hernuta Day ዕሽግ ደረቐ ፍረታት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Hernuta Day ዕሽግ ደረቐ ፍረታት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
- Dimensions & Packaging
- All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
- Tags
- Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
- Production Technology
- The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
- Design Challenge
- Creating an attractive character with high capabilities that will surprise the viewer with activities.
- Research
- Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging. - Inspiration
- Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
- Project Duration
- The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
- Image Credits
- All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani
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