AS Women Empowerement ቀንዲ ተግባር፡ ናይ ኩባንያ ህያብ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ናውቲ ህያብ Competition Category.
ሓጺንናውቲ ህያብ· 2024
AS Women Empowerement ቀንዲ ተግባር፡ ናይ ኩባንያ ህያብ
Client: As
ናይ ሓጺን ሽልማት A' Design Award Winner in ናውቲ ህያብ Category
Verified Award Winner
Verify Award Status for #152153The Design
About AS Women Empowerement ቀንዲ ተግባር፡ ናይ ኩባንያ ህያብ
ጽሑፍ መጽሓፍ፡ A|S ካብ ዝኾነ ዓሌት፡ ሃይማኖት፡ ወይ ማሕበራዊ ደረጃ ንዝኾና ኣንስቲ ናይ ምሕያል ድሌት ብምንጪ ብምግባር፡ ከም መግለጺን ናብ ተግባር ዝጽውዕን ኮይኑ ዘገልግል ዓመታዊ ናይ ኩባንያ ህያብ ክትዲዛይን ወሰነ። ክሬታዊ ጺኩድያ፡ ባህላዊ ግሪኻዊ መስተ፡ ንዝተፈላለያ ኣንስቲ ንምምሳል ብዝተቐርጻ ጥርሙዛት ዝመልኦ ኮይኑ፡ ነፍሲ ወከፍ ብፍሉይ ናይ ሸክላ ገጽ ከም ቡሽ ዘለዎ፡ ብስነ-ጥበባዊ መንገዲ ካብ ጥንታዊ ሳይክላዲክ ምስልታት ዝተበገሰ እዩ። ናይ ናጽነት፡ ለውጢ፡ ማዕርነት፡ ፍትሒ፡ ትምህርቲ፡ ምርጫ፡ ከምኡውን ጽንዓት ኣርእስታት የመሓላልፉ ነበሩ። ነፍሲ ወከፍ ጥርሙዝ ብስነ-ጥበባዊ ግራፊካዊ ምስልታትን ናይ መንደቕ ፖስተርን ኣብ ዝተወፈየ ሳጹን ተቐሚጡ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
AS Women Empowerement ቀንዲ ተግባር፡ ናይ ኩባንያ ህያብ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። AS Women Empowerement ቀንዲ ተግባር፡ ናይ ኩባንያ ህያብ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። AS Women Empowerement ቀንዲ ተግባር፡ ናይ ኩባንያ ህያብ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Team Members
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
