Ings ናይ ቆርበት እንክብካቤ ዕሽጊ by Jason Chan - Offesc Design

Ings ናይ ቆርበት እንክብካቤ ዕሽጊ by Jason Chan - Offesc Design is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2024

Ings ናይ ቆርበት እንክብካቤ ዕሽጊ

by Jason Chan - Offesc Design

Client: Ings Yingshu Group

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Ings ናይ ቆርበት እንክብካቤ ዕሽጊ

Ings ንዝተፈላለዩ ናይ ቆርበት እንክብካቤ ፍርያታት ዝተሰርሐ ናይ ዕሽጊ ዲዛይን እዩ። እዚ ዲዛይን እዚ ናይ ጥይት ቅርጺ ከም ምስሊ ተጠቒሙ፣ ናብቲ ዓሚቕ ቀፍቲ ቆርበት ንምብጻሕ ዘመልክት ኢዩ። ናይ ህንጻ ጥበባት ንዝተፈላለየ ኣንፈታት ዘጠቓልል ኣቀራርባ ብምፍጣር፣ ነቲ ሞያዊ ቴክኖሎጂ እቲ ብራንድ ይገልጽ። እቲ ናይ መጀመርታ ሎጎ ኣገደስቲ ናይ ብራንድ ትሕዝቶታት ኣብ ብዙሓት ዓይነታት ፍርያት ንጹር ኮይኖም ንኽቕጽሉ ተባሂሉ ተቓሊሉ ኢዩ። ካብ ፕላስቲክ ነጻ ዝኾኑ ዚፐር ዘለዎም ናይ ኮርየር ሳጹናት ኣብ ክንዲ ዓረብ ሙጫ ተጠቒሞም፣ ብFSC ዝተመስከረሉ ናይ መዓር ወረቐት ንድንጋጸ ደገፍ ይህብ፣ ከምኡ'ውን ናይ ፎል ቀለም ንምብልላይ ይሕግዝ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Ings ናይ ቆርበት እንክብካቤ ዕሽጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Ings ናይ ቆርበት እንክብካቤ ዕሽጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Ings ናይ ቆርበት እንክብካቤ ዕሽጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensions & Packaging: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tags: Love Self, Nature, Real, Science, Technology
Production Technology: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Design Challenge: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Research: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiration: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Project Duration: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Operation Flow: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Image Credits: Photographer Ings, shanghai, 2022