The Wine Bag ፓኬጂንግ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2024

The Wine Bag ፓኬጂንግ

by Antonia Skaraki

Client: The Wine Bag

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About The Wine Bag ፓኬጂንግ

ብፍሉይ ንLidl፣ ከም ናይ በዓል ልደት ውሱን እትሃርረር ሕታም፣ AS ንዓሚል The Wine Barrel ን1.5 ሊትሮ ወይን-ኣብ-ሳጹን ፍርቂ-ደረቕ ወይን ፓኬጂንግ ፈጢሩ። እቲ መእከቢ ከም ናይ ኢድ ቦርሳ ንኽመስል ተዲልዩ፣ ብምውሳኽ ናይ ወርቂ ኣካላት ንዕረፍታዊ ስምዒት ንምልዓልን ስምዒት ቅንጥብጣብ ንምሃብን። ምውህሃድ ናይ ቆርበት ቅርጺ ንትርኢቱ ኣልዒሉ፣ ሓቀኛን ክቡርን ስምዒት ሂብዎ። ነቲ ለውጢ ንምምላእ፣ ቀይሕ ሕብራዊ ሕርፋን ከም ማሰሪ ተኣሲሩ፣ ነቲ ናይ ቦርሳ ዲዛይን ሓቀኛነት ሂብዎ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

The Wine Bag ፓኬጂንግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። The Wine Bag ፓኬጂንግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። The Wine Bag ፓኬጂንግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas