Zongchuan 1929 ምግቢ መዐሸጊ by Wei Jiang is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2024

Zongchuan 1929 ምግቢ መዐሸጊ

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Zongchuan 1929 ምግቢ መዐሸጊ

ዞንግቹዋን 1929 ንተቐባሊ ፍሉይ በረኸት'ውን ኮይኑ ይገልግል። ንበዓል መርከብ ዘንጎ ከም ስጦታ፡ ኣብ መንጎ ሰባት ስምዒታት ንምትሕልላፍ ኣገዳሲ ግደ ይጻወት። እቲ ዘቕርቦ ባህርን ባህልን ንባህርን ትምህርትን ናይቲ ስጦታ ዝህብ ሰብ የንጸባርቕ። ዞንግቹዋን 1929 ንህውኽት ናይ ቻንግኣን ናይ ጎደና ትርኢትን ሙቐት ናይ ህዝባን ስምዒት ንምሃብ ዝተዳለወ እዩ። እቲ ፍሉይ ናይ ሳጹን ምኽፋትን ናይ ማተሚያ ኣሰራርሓን፡ ከምኡ'ውን እቲ ናይ ዘላቒ ወረቐት ኣጠቓቕማ፡ ንማሕበራዊ ሓላፍነት ናይቲ ነዊሕ እዋን ዝነበረ ቻይናዊ ብራንድ'ውን የንጸባርቕ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Zongchuan 1929 ምግቢ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Zongchuan 1929 ምግቢ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Zongchuan 1929 ምግቢ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd