Langpai Tequ T9 ናይ ኣረቂ ጠርሙዝ ዕሽሽግና by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2024
Langpai Tequ T9 ናይ ኣረቂ ጠርሙዝ ዕሽሽግና
by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
Client: Chengdu Mind-and-Hand Positioning Co., Ltd
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #152680The Design
About Langpai Tequ T9 ናይ ኣረቂ ጠርሙዝ ዕሽሽግና
Langpai Tequ T9 ንፍልይ ዝበለ ልዑል ደረጃ ዘለዎ ኣረቂ ዝተዳለወ ናይ ጠርሙዝ ዕሽሽግና ንድፊ እዩ። እቲ ፍርቁ ግሉጽ ዝኾነ ብምንፋግ ዝተሰርሐ ናይ ጋዝ ጠርሙዝ፡ ሸሞንተ ገጻት (facets) ከምኡውን ኣርባዕተ ዝተቖርጹ መልጽዕታት ዘለዎ ኮይኑ፡ ንብርሃን ናይቲ ኣብ ውሽጡ ዘሎ ኣረቂ ዘጉልሕ እዩ። እቲ ሎጎ ምስ ናይ ማዕርግ ቅርጺ (emblem) ተላፊኑ፡ ሓሙሽተ ዓይነት እኽሊ ዘርኢ ፓተርን ማለት ማሽላ፡ ስርናይ፡ ሩዝ፡ ለጋባ ሩዝን በቆሎን ዘርኢ ንድፊ ይሓቁፍ። ጽኑዕ ኣትሓሕዛ ንምፍጣር፡ ኣብ ድሕሪት እቲ ጠርሙዝ ማህተም ተቐሪጹ ይርከብ። እቲ ብቲ ቅርጺ ናይ "T" ፊደል ዝቐረበ ክዳን (cap)፡ ብዙሓት ገጻት ዘለዎ ዘውዲ ቅርጺ፡ ዝተነቅረ ስራሕ (relief work) ከምኡውን ናይ ጽፍልል (lattice) ፓተርናት ዝሓዘ እዩ። እቲ ብሆሎግራፍያዊ ሌዘር መንበሪ ወረቐት (holographic laser positioning paper) ዝተወሰኸ ክፋል ድማ ንድምቀት ወሲኹ፡ ካብ ምድግጋም (counterfeiting) ዝያዳ ውሕስነት ይህብ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Langpai Tequ T9 ናይ ኣረቂ ጠርሙዝ ዕሽሽግና ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Langpai Tequ T9 ናይ ኣረቂ ጠርሙዝ ዕሽሽግና ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Langpai Tequ T9 ናይ ኣረቂ ጠርሙዝ ዕሽሽግና ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Langpai Tequ T9 is a newly upgraded high-quality liquor with a revamped bottle packaging. The bottle features a unique logo design combined with a five-grain pattern, and its eight-sided glass shape is visually distinctive. The overall design has a stylish and refreshed look, with intricate and dynamic patterns that symbolize the brand.
- Dimensions & Packaging
- Text information is also an essential part of packaging. The design incorporates the brand and product information in a cross arrangement, intuitively displaying the alcohol content and volume of the liquor, clarifying the product's positioning. This wine bottle adopts a minimalist design concept, with a semi-transparent sprayed glass bottle with eight facets that enhances the sparkling quality of the liquor. The appearance features four exquisite cut surfaces to ensure a harmonious and unified visual composition, while the soft lines outline a sense of natural purity in aesthetic enjoyment. Furthermore, the application of holographic laser positioning paper technology adds a touch of color and light, enhancing the sense of opening the box from the details. The design is not only visually appealing but also boasts superior anti-counterfeiting performance, elevating the overall visual effect with its unique design.
- Tags
- Packaging
- Production Technology
- The design elements of the luxurious and elegant cap add a touch of exquisite charm and distinctive appeal. The style comprehensively showcases the cultural beauty, artistic conception, and style of Langpai Tequ, while delivering a new quality experience of both strong aroma and sauce aroma. It breaks through the boundaries of single flavor, combining strong aroma with sauce aroma. Besides, the back of the bottle is intricately engraved with a seal, providing a tactile grip, enhancing the bottle's fashionable appeal, and giving the product greater brand recognition and competitiveness.
- Design Challenge
- T9 features a semi-transparent embossed T-shaped official cap design: the multi-faceted crystal-crowned cap exhibits exceptional texture, while the neck of the cap is adorned with relief craftsmanship and lattice patterns in the Tang and Song dynasty, creating an atmosphere of subtle luxury that symbolizes the intellectual elegance of a learned person. By incorporating the gentleman culture into the liquor packaging, the visual presentation elevates the cultural taste, showcasing the brand's core elements embedded on the bottle, and exuding a sense of sophistication . It not only satisfies the user's taste but also delivers a more distinguished and extraordinary experience.
- Research
- The hand-writing "Langpai" visually aligns with the traditional brewing characteristics, strengthening the brand impression and facilitating consumer recognition. This not only enhances the product's tone but also achieves a high level of unity between functionality and aesthetics in the T9.
- Inspiration
- The logo shape is primarily inspired by the elite team emblem, symbolizing power and masculine beauty. The logo incorporates five grains (sorghum, wheat, rice, glutinous rice, corn). The upward-flying beveled corners of the bottle represents the unique style of this dual-aroma liquor: Langjiu possesses unparalleled advantages, situated in the birthplace of strong aroma liquor and the core production area of world-class sauce aroma liquor, on the left bank of the Chishui River.
- Team Members
- He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun
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