ዲዛይን Smoothies ብራንዲንግ መግቢ ብ Andromachi Kakava ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንማዕሸጊ· 2024
Smoothies ብራንዲንግ መግቢ
ዓሚል: ABC Design Communication
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #152745 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Smoothies ብራንዲንግ መግቢ
ብቐጻሊ እትንቀሳቐስን ግዜ እተጽቕጥን ዓለም፡ ስሙዚታት Jean Paul Lab ብሹዱሽተ ፓኬጃት ብደስታን ዓበይቲ ጣዕምታትን እተመልአ በሽክለታ ምምላስ ይምልሱ። ሽክላተኛታት ምልክት ናጽነት ይኾኑ። ኣብ ኩሎም ወቕትታት ብዘይልሙድ ብድፍረት ይንቀሳቐሱ፡ ከም እቲ ኣብ ስሙዚታት ዝተሓብአ ጣዕሚ፡ ህይወቶም ብደስታ እተመልእ መገዲታት የረኽቡ። ግዜ ምፍታሕን ናብቲ ስሕራዊ ዓለም ጣዕምታት Jean Paul Lab ብመገዲታት ደስታ ተኸቲልካ ምጉዓዝን እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Smoothies ብራንዲንግ መግቢ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Smoothies ብራንዲንግ መግቢ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Smoothies ብራንዲንግ መግቢ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
- ዓቐንን ማዕሸግን
- Label: Width 110mm x Height 160mm
- መለለዪታት
- smoothies, jean paul lab, vintage, packaging
- ናይ ምፍራይ ቴክኖሎጂ
- The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product. - ናይ ዲዛይን ብድሆ
- The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
- ምርምር
- Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies. - ምንጪ ሓሳብ
- In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.
The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors - ናይ ፕሮጀክት ግዜ
- The project started in April 2020 in Athens and finished in July 2020 in Athens.
- ናይ ስርሒት ፍሰት
- The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
- ኣባላት ጋንታ
- George Ziakas
Costas Lakis
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
