ዲዛይን Espresso ብራንዲንግ ቡን ብ Andromachi Kakava ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2024

Espresso ብራንዲንግ ቡን

ብ Andromachi Kakava

ዓሚል: ABC Design Communication

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #152991 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Espresso ብራንዲንግ ቡን

መጠቓለሊ ቡን ብሰንኪ እቲ ዓቢ ውድድር ፍሉይ ዲዛይን የድልዮ። እቲ ኣብ መሰረት ምልክት ሕብሪ ኤስፕረሶ ዝተገብረ መጽናዕቲ፡ ንሶቶስ ፋሚሊ ኣብ መጠቓለሊ ብውብዕነት ዝተፈልየ ምስሊ ሃበ። ስለዚ፡ ቤት-ሕብሪ እቲ መጠቓለሊ፡ ነቲ ሕውስዎት ቡን የገልጽ፡ ንተጠቀምቲ ሕብሪ ምስቲ ዝምልከቶ ጣዕሚን ሽታን ንኽውህዱ የምርሕ። እቲ መጽናዕቲ ብዓሚቕ ተማዕቢሉ፡ ንብራንድ ኤስፕረሶ ቡን ሶቶስ ፋሚሊ ዘጎላልሉ ዞባዊ ንዋት ኣብ ግምት ኣትዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Espresso ብራንዲንግ ቡን ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Espresso ብራንዲንግ ቡን ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Espresso ብራንዲንግ ቡን ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
ዓቐንን ማዕሸግን: Metallic Pouch: Width 155mm x Height 325mm
መለለዪታት: espresso, sottos, coffee,
ናይ ምፍራይ ቴክኖሎጂ: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
ናይ ዲዛይን ብድሆ: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
ምርምር: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
ምንጪ ሓሳብ: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
ናይ ፕሮጀክት ግዜ: The project started in November 2019 in Athens and finished in December 2022 in Athens
ናይ ስርሒት ፍሰት: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
ኣባላት ጋንታ: Costas Lakis
Andromachi Kakava