Moutai 1935 ናይ መስተ መሸፈኒ ዕሽግ ብ Chengdu Wanjiazu Technology Co., Ltd

ዲዛይን Moutai 1935 ናይ መስተ መሸፈኒ ዕሽግ ብ Chengdu Wanjiazu Technology Co., Ltd ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ወርቂ ሽልማት A' Design Award እዩ።

ወርቂማዕሸጊ· 2024

Moutai 1935 ናይ መስተ መሸፈኒ ዕሽግ

ብ Chengdu Wanjiazu Technology Co., Ltd

ዓሚል: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award

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ንቁጽሪ #153916 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

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እቲ ዲዛይን

ብዛዕባ Moutai 1935 ናይ መስተ መሸፈኒ ዕሽግ

ሞውታይ 1935 ንሓደ ካብ ጉይዡው ኣውራጃ ዝመጽእ ቻይናዊ ዝተጸመቐ መስተ ዝተዳለወ ዕሽግ እዩ። እቲ ናይ ጥርሙዝ ጠርሙስ ኣብ ቀይሕ ድሕረ-ባይታ ዝተሰርሑ ናይ ግንባር (ሪሊፍ) ቅርጽታት ዝሓዘ ኮይኑ፡ ኣብ ከተማ ሞውታይ ዝነበሩ ሸየጥቲ ጨውን ንግዲ መስተን ዘርእዩ ወርቃውያን ትርኢታት የቕርብ። እቶም ቅርጽታት ካብ ባህላዊ ቻይናዊ ስእልታት ናይ ዕለታዊ ህይወት ተመስጦ ዝወሰዱ እዮም። ኣብ መንኩብ እቲ ጠርሙስ ሰለስተ ዙርያታት ወርቃዊ ማዕበላት ተነዲቖም ኣለዉ። እቲ ናይ ግንባር ቅርጺ ዘለዎ ገጽ ብናይ መጸብቒ ነጸግታ (ግሌዝ ስፕረይ) ዝተወደአ ኮይኑ፡ እዚ ድማ ምጭባጥን ስምዒት ምትንኻፍን የመሓይሽ። እቲ ካብ ዚንክ ሕዋስ ብረት ዝተሰርሐ ክዳን ጠርሙስ ንምክልኻል ምስሉይነት ዝሕግዝ ዝተሰብረ ስኒ-መሰል ኣቃውማ ይጥቀም። እቲ ናይ ህያብ ሳጹን ካብ ዝድገም ጥቕሚ ዘለዎን ብተፈጥሮ ዝበስብስን ካርቶን ዝተሰርሐ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award

Moutai 1935 ናይ መስተ መሸፈኒ ዕሽግ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Moutai 1935 ናይ መስተ መሸፈኒ ዕሽግ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Moutai 1935 ናይ መስተ መሸፈኒ ዕሽግ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
ዓቐንን ማዕሸግን: product dimensions,230 mm x 85 mm x 85 mm
መለለዪታት: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
ናይ ምፍራይ ቴክኖሎጂ: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
ናይ ዲዛይን ብድሆ: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
ምርምር: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
ምንጪ ሓሳብ: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
ናይ ፕሮጀክት ግዜ: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
ናይ ስርሒት ፍሰት: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
ኣባላት ጋንታ: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)