Martial Essence In Brew ናይ መስተ ማሸጊያ ብ Zhejiang Sci-Tech University

ዲዛይን Martial Essence In Brew ናይ መስተ ማሸጊያ ብ Zhejiang Sci-Tech University ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2024

Martial Essence In Brew ናይ መስተ ማሸጊያ

ብ Zhejiang Sci-Tech University

ዓሚል: Zhejiang Sci-Tech University

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #154615 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Martial Essence In Brew ናይ መስተ ማሸጊያ

ማርሻል ኤሰንስ ኢን ብሩ ንላኦጂዩሃን፡ ካብ ዮንግጂያ፡ ወንዞው ዝመጽአ ዝተጻርየ መስተ፡ ዝተሰርሐ ናይ ማሸጊያ ንድፊ እዩ። እዚ ንድፊ ነቲ ዞባዊ ጥበብ ውግእ ዝኾነ ፈንግሊን ሳውዘርን ፍስት ከም ቀንዲ ትርኢታዊ ባእታ ይጥቀም። ወርቃዊ መስመራት ንሽዱሽተ ክላሲካዊ ምንቅስቓሳት ይሕብር፡ ስም እቲ ፍርያት ድማ ብድፉር ስነ-ጽሑፍ ተጻሒፉ ኣሎ። ኣብ ትሕቲ እቲ ናይ መወዳእታ ፊደል ዘሎ ናይ ጠብታ ኣሰር ነቲ መስርሕ ምቅላል የመልክት። እቲ ጥርሙዝ ጸሊም ማት ፍኒሽን ከምኡውን ወርቃዊ ብረታዊ መኽደኒ ኣለዎ። ጥርሙዝን መኽደንን ብስእልታት ጎቦታትን ፈለጋትን ዝተጌጹ ኮይኖም፡ እዚኦም ድማ ዞባዊ መለለዪ ባህርን ኣንጻር-ምንሸራታት ምሓዝን ይውስኹ። እቲ ጥርሙዝ 500 ሚሊሊትር ዓቐን ኣለዎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Martial Essence In Brew ናይ መስተ ማሸጊያ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Martial Essence In Brew ናይ መስተ ማሸጊያ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Martial Essence In Brew ናይ መስተ ማሸጊያ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
ዓቐንን ማዕሸግን: Bottle: 500ml
መለለዪታት: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
ናይ ምፍራይ ቴክኖሎጂ: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
ናይ ዲዛይን ብድሆ: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
ምርምር: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
ምንጪ ሓሳብ: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
ናይ ፕሮጀክት ግዜ: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
ናይ ስርሒት ፍሰት: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
ኣባላት ጋንታ: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang