ዲዛይን Hao Prawns ምዕሻግ ቅመማት ብ Jin Zhang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2024

Hao Prawns ምዕሻግ ቅመማት

ብ Jin Zhang

ዓሚል: Wuhan Sanbu Brand Design

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #154739 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Hao Prawns ምዕሻግ ቅመማት

ዲዛይነራት ካብ ካልኦት ተመሳሰልቲ ፍርያት ንምፍላይ ሰፊሕ መዓርፎ ጻዕዳ ይጥቀሙ፣ ንተጠቀምቲ ፍሉጥ ስምዒት ንምፍጣር ዝፍለጡ ባህርያት ካርድ ፖከርን ቀበጣጢ ማይን ዘለዎም ውህደት ይጥቀሙ። ፊደላት ቻይንኛ ናይቲ ስም ብራንድ ብቐሊሉ ብግጉይ ስለ ዝውከል፣ ዲዛይነር ናይቲ ብራንድ ስም ብእንግሊዝኛ ብቻይንኛ ፒንይን ማስታወሺታት ተጠቒሙ ዲዛይን ገይሩ። ድምጺ ምውሳኽ ንስም ብራንድ ብትኽክል ንምባል የቀላልል፣ ቅርጺ ድምጺ ከምቲ ምልክት ኣረጋግጻ ዝኣመሰለ ኮይኑ ንብራንድ ሓጋዚ ግራፊክ ይፈጥር።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Hao Prawns ምዕሻግ ቅመማት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Hao Prawns ምዕሻግ ቅመማት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Hao Prawns ምዕሻግ ቅመማት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
ዓቐንን ማዕሸግን: Width 185mm x Depth 45mm x Height 256mm
መለለዪታት: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
ናይ ምፍራይ ቴክኖሎጂ: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
ናይ ዲዛይን ብድሆ: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
ምርምር: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
ምንጪ ሓሳብ: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
ናይ ፕሮጀክት ግዜ: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
ናይ ስርሒት ፍሰት: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.