ዲዛይን Miok ናይ ጸባ ቢራ መዐሸጊ ብ Iris Fan ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2024
Miok ናይ ጸባ ቢራ መዐሸጊ
ብ Iris Fan
ዓሚል: Miok
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #155700 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Miok ናይ ጸባ ቢራ መዐሸጊ
ሚዮክ (Miok) ብታኒካ ንዝሽየጥ ናይ ጸባ ቢራ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እቲ መስተ ጥዑምን መጺጽን ጸባ ምስ ዓፍራ ቢራ ዘወሃህድ ኮይኑ፡ ፕሮባዮቲክስ ዝሓዘን ትሑት መጠን ኣልኮል ዘለዎን እዩ። ናይቲ ዲዛይን ኣምር ምሕዋስ እዩ። ኣብ ከባቢ እተን ዝንሳፈፋ ናይ Miok ፊደላት፡ ክልተ ፈሳሲ ቅርጽታት ተወሃሂደን ሓድሽ ቅርጺ ይፈጥራ። እቲ ስእላዊ ቋንቋ ድፉር፡ ተለዋዋጥን ሓጐስ ዝመልኦን እዩ። እቲ ሎጎ ኣብቲ ታኒካ ቀንዲ ኣቕሓ ብምዃኑ፡ እቲ ብራንድ ኣብ ዕዳጋ ብቐሊሉ ክልለ ይኽእል። ነፍሲ ወከፍ ታኒካ 375 ሚሊ ሊትር ይሕዝ። እቲ ናይ መዐሸጊ ስርዓት ንመሸጣ ብኢንተርነትን ኣብ ድኳንን ዘገልግሉ ናይ ህያብ ሳጹናት፡ ናይ መጓዓዓዚ ሳጹናትን ተማላለጽቲ ሳጹናትን የጠቓልል።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Miok ናይ ጸባ ቢራ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Miok ናይ ጸባ ቢራ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Miok ናይ ጸባ ቢራ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- ዓቐንን ማዕሸግን
- 375mL per can
- መለለዪታት
- Mixing, Milk Beer, Packaging, Can, Miok
- ናይ ምፍራይ ቴክኖሎጂ
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - ናይ ዲዛይን ብድሆ
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- ምርምር
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- ምንጪ ሓሳብ
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- ናይ ፕሮጀክት ግዜ
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- ናይ ስርሒት ፍሰት
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- ፓተንታት
- Copyrights belong to IBEA, 2021
- ኣባላት ጋንታ
- Iris Fan
- ናይ ስእሊ ክረዲት
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
