ዲዛይን Maquera ናይ 50ሲኤል ዝተሓዋወሰ መስተ መረከቢ ጥርሙዝ ብ Guillaume Tiravy ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2024
Maquera ናይ 50ሲኤል ዝተሓዋወሰ መስተ መረከቢ ጥርሙዝ
ዓሚል: Maquera
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #155986 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Maquera ናይ 50ሲኤል ዝተሓዋወሰ መስተ መረከቢ ጥርሙዝ
ኣብ ልበ ኣርደች፡ ሓንቲ ተነጽለት ዞባ ፈረንሳይ፡ ዝተሓዋወሰ መስተ ጥርሙዝ ይውለድ። ናይ ማከራ ፓኬጂንግ ምስ ወደቐኛታት ቀጥተኛ ርክብ ብምፍጣር፡ ድሕሪ ናይ መበቆላዊ ትሕዝቶኡ ምጥቃም ንሓድሽ ገዛውን ዋህዮ ብዓላማ ዝተዳለወ መርከቢ የቕርብ። ክትካእ ዝኽእል መለለዪ ምስ ስክሪን ፕሪንት ተደርብዩ፡ ዘይምስትምሳል ይፈጥር። ካብ ዘላቂ ንዋት ዝተሰርሐ፡ ንዘልኣለም ተመሊሱ ክጥቀመሉ ዝኽእል ይኸውን። እዚ ኣገባብ ንስክፍታታት ተጠቀምቲ ምላሽ ብምሃብ፡ ምሉእ ዘላቂነት ዘለዎ እናኾነ፡ ኣብ መደርደሪ ንፍርያት ፍሉይነት ይህብ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Maquera ናይ 50ሲኤል ዝተሓዋወሰ መስተ መረከቢ ጥርሙዝ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Maquera ናይ 50ሲኤል ዝተሓዋወሰ መስተ መረከቢ ጥርሙዝ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Maquera ናይ 50ሲኤል ዝተሓዋወሰ መስተ መረከቢ ጥርሙዝ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.
- ዓቐንን ማዕሸግን
- Overall dimensions:
- Diameter: 85.8 mm
- Height: 177.4 mm
- Capacity: 50 Cl
Parts dimensions:
- Glass: h. 161.4 mm / diam. 85.8 mm
- Wood: h. 16 mm / diam. 39 mm
- Cork: h. 20 mm / diam. 20 mm
- Label 1 (natural white paper): 24 x 115 mm
- Labels 2 (natural white paper): 75 x 32 mm
Suppliers:
- Labels: LabelPix
- Corks: Laffite Liege
- Screen printed bottles: Univerre Pro Uva SA
- The cork label is manually embossed during bottling. - መለለዪታት
- Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland
- ናይ ምፍራይ ቴክኖሎጂ
- The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.
- ናይ ዲዛይን ብድሆ
- Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.
- ምርምር
- Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.
- ምንጪ ሓሳብ
- Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.
- ናይ ፕሮጀክት ግዜ
- This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.
- ናይ ስርሒት ፍሰት
- 1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.
- ፓተንታት
- The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022.
- ናይ ስእሊ ክረዲት
- Image #1: 3D artist Guillaume Tiravy
Image #2: 3D artist Guillaume Tiravy
Image #3: 3D artist Guillaume Tiravy
Image #4: Photographer Guillaume Tiravy
Image #5: 3D artist Guillaume Tiravy
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
