The Dance of Nature ናይ ወይኒ ሌብል by Ximena Ureta

The Dance of Nature ናይ ወይኒ ሌብል by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2024

The Dance of Nature ናይ ወይኒ ሌብል

by Ximena Ureta

Client: Fedrigoni Self-Adhesives

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About The Dance of Nature ናይ ወይኒ ሌብል

እቲ "ናይ ተፈጥሮ ስዕስዒት" ኣርባዕተ ዓይነታት ወይኒ ካብ ኣርባዕተ ናይ ላቲን ኣመሪካ ዓድታት ንዝመጹ ወይንታት ተባሂሉ ዝተሰርሐ ስብስብ ናይ ወይኒ ሌብላት እዩ። እዞም ሌብላት ኣብ ዳግማይ-ጥቕምቲ ርጡብ-ወረቐት፡ ብቕድሚ-ተጠቃሚን ድሕሪ-ተጠቃሚን ፋይበራት ዝተሰርሐ፡ ተሓቲሞም ይርከቡ። ነፍሲ ወከፍ ሌብል ህያውያን ፍጡራትን ናይ ተፈጥሮ ባእታታትን ኣብ ሚዛን ዝነብሩሉ ናይ ምናብ መልክዓ-ምድሪ የርኢ። ሰማያዊት ሰዓት ንመርሎት (merlot) ተሳኢላ፡ ወርቃዊት ሰዓት ድማ ንማልበክ (malbec) ተሳኢላ። እቲ ስነ-ጥበባዊ ስራሕ ብማይ-ሕብሪ ካብ ኣትክልቲ ዝተረኽበ ቀለማት ዝተሰርሐ ኮይኑ፡ እቲ ኣገባብ ጽሕፈት ድማ ብኢድ ዝተሳእለ እዩ። እዞም ሌብላት ኣብ ርእሲኡ ንፋብሪካታት ወይንን ንዲዛይነራት ጥርኑፍ ኣስተኣናግድነትን ከም ናሙና ወረቐት ኮይኖም የገልግሉ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

The Dance of Nature ናይ ወይኒ ሌብል ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። The Dance of Nature ናይ ወይኒ ሌብል ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። The Dance of Nature ናይ ወይኒ ሌብል ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.
Dimensions & Packaging: Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.
Tags: Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
Production Technology: The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.
Design Challenge: The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.
Research: Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
Inspiration: A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand.
Project Duration: This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
Operation Flow: This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
Patents: All rights reseved Ximena Ureta.
Team Members: Art Direction and Design: Ximena Ureta
Image Credits: Image #1, #2, #3, #4, #5 Jorge Brantmayer.