Delpasand 初期ተግባር፦ ናይ ጸሊም ሻሂ መጠቅለሊ ዲዛይን by Mohammadreza Eslamparast

Delpasand 初期ተግባር፦ ናይ ጸሊም ሻሂ መጠቅለሊ ዲዛይን by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2025

Delpasand 初期ተግባር፦ ናይ ጸሊም ሻሂ መጠቅለሊ ዲዛይን

by Mohammadreza Eslamparast

Client: Delpasand

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Delpasand 初期ተግባር፦ ናይ ጸሊም ሻሂ መጠቅለሊ ዲዛይን

መጽሓፍ ጽሑፍ፦ ደልፓሰንድ ንጸሊም ሻሂ እተዳለወ ዲዛይን መጠቅለሊ እዩ። እዚ ስብስብ እዚ ናይ ሲሎን ሻሂ፡ ከም ጥዑም መዓዛ ዘለዎን ናይ መበቆል ዓይነትን ኮይኑ ዝቐርብ፡ ከምኡውን ናይ ኢራን ሻሂ የጠቓልል። ጸሊም ሕብሪ ምስቲ ሕብሪ ደረቕ ቆጽሊ ሻሂ ስለ ዝሰማማዕ፡ ከም ቀንዲ ሕብሪ ተመሪጹ። ጠፍጠፍ ዝበሉ ስእልታት ናይ ብራድ ሻሂን ሕርሻ ሻሂን ናይ ነፍስወከፍ ፍርያት መበቆል የርእዩ። ሓደ ሓረስታይ፡ ሓደ ሓርማዝን ሓደ ቤተ-መቕደስን ንሲሎን ይውክሉ፡ ኣብ ልዕሊኡ ናይ ሕርሻ ትርኢታት ድማ ንኢራን ይውክሉ። ብሩህን ንጹርን ሕብርታት ዓደግቲ ኣብቲ መደርደሪ ዝተፈላለዩ ዓይነታት ንኽፈልዩ ይሕግዙ። ነፍስወከፍ ሳጹን ኣብ ካርቶን ብኦፍሰት ተሓቲሙ፡ ብኤምቦሲንግ (ጎበጣ) ዝተዳለወ እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Delpasand 初期ተግባር፦ ናይ ጸሊም ሻሂ መጠቅለሊ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Delpasand 初期ተግባር፦ ናይ ጸሊም ሻሂ መጠቅለሊ ዲዛይን ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Delpasand 初期ተግባር፦ ናይ ጸሊም ሻሂ መጠቅለሊ ዲዛይን ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.