Shan Ling 3 ናይ ጫማ ሳጹን by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2024
Shan Ling 3 ናይ ጫማ ሳጹን
by Shanghai Kuyekuye Technology Co., Ltd.
Client: 361°kids
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #156355The Design
About Shan Ling 3 ናይ ጫማ ሳጹን
ሻን ሊንግ 3 ውሱን ሕታም ናይ ጫማ ሳጹን ኮይኑ፡ ንጫማ፡ ክዳውንትን ኣቕሑት ናይ ሓደ ስፖርታዊ ጋንታን ዝሕዝ እዩ። እቲ ትሪያንግላር ቅርጺ ካብቲ ልሙድ ራብዓዊ ሳጹናት ፍልይ ዝበለ ኮይኑ፡ ኩሎም ኣቕሑት ብጸፊሕ መገዲ ኣብ ውሽጢ ክምደቡ የኽእል። ሓደ ሳጹን ካብ መጠን ጫማ 31 ክሳብ 43 ዝሽፍን ኮይኑ፡ ክዳውንት ድማ ምእንቲ ኣብ ግዜ መጓዓዝያ ሽንርያታት ከይህልዎ ተጠቕሊሉ ይቕመጥ። ንኣከባቢ ዘየበላሹ ንጥረ ነገራት ተጠቒሙ ዘሎ ኮይኑ፡ እቲ ዝወሓደ መጠንን ክብደትን ድማ ኣጠቓቕማ ንጥረ ነገራትን ወጻኢታት ሎጂስቲክስን ይንኪ። እቲ ግራፊክስ ካብ ቻይናዊ ካሊግራፊን ካብቲ ናይ ካርፕ ዓሳ ልዕሊ ደገ ገልጃለ ብምዝላል ናብ ገልጃለ ዘርኢ ድርኺ ወይ ኣፈ-ታሪኽን እናማዕዘነ፡ ዓሳ፡ ደገን ማይን ከም ቀንዲ ኣቕሑት ተጠቒሙ ተሰሪሑ ኣሎ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Shan Ling 3 ናይ ጫማ ሳጹን ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Shan Ling 3 ናይ ጫማ ሳጹን ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Shan Ling 3 ናይ ጫማ ሳጹን ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
- Dimensions & Packaging
- Width 480 mm x Depth 540 mm x Height 115 mm
- Tags
- Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
- Production Technology
- The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
- Design Challenge
- How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.
At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing. - Research
- Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.
When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges. - Inspiration
- Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
- Project Duration
- The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
- Operation Flow
- 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work
2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture
3) Creative: Deeply explore Chinese traditional culture
4) Appearance and structural design: Abstract core shapes, colors, and patterns
5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes
6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water
7) Make samples
8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.
9) Production: Ensure uniform quality of each product and control of cost and schedule. - Team Members
- Creative Director: Xusong Wang
Designer: Xiao Dong
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
