Dragon Year Gift ናይ ሻሂ ጥርኑፍ (ፓኬጂንግ) by Tao Ran is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2024
Dragon Year Gift ናይ ሻሂ ጥርኑፍ (ፓኬጂንግ)
by Tao Ran
Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #157666The Design
About Dragon Year Gift ናይ ሻሂ ጥርኑፍ (ፓኬጂንግ)
ውህበት ናይ ዓመተ ድራጎን ንፑኤር ሻሂ ዝተዳለወ ናይ ጥርኑፍ ንድፊ ኮይኑ፣ ንቻይንኛዊ በዓል ጸደይ (ስፕሪንግ ፈስቲቫል) ከም ህያብ ዝተሰርሐ እዩ። እዚ ንድፊ እዚ ካብ ድራጎን፣ እቲ ኣብ ጥንታዊ ቻይንኛዊ ኣፈታሪኽ ብጽቡቕ ትርጉም ዝፍለጥ እንስሳ፣ ከምኡውን ካብቲ ፑኤር ሻሂ ዝምንጩ ዝኾነ ኣኽባዳት ዞባ ዩናን ሓሳብ ይወስድ። ብኢድ ዝተሳእለ ድራጎን ብካሊግራፊን ብቀለም ስእልን ምስቲ ብግራፊክስ ሶፍትዌር ዝተዳለወ ቀሊል ምልክት ድራጎን ተዋሃሂዱ ቀሪቡ ኣሎ። እቲ ስሉት ናይ ደገ ጥርኑፍ ምስቲ ደፋር ናይ ቀለም ስእሊ ኣገባብ ናይ ውሽጢ ጥርኑፍ ፍልልይ የርኢ። ብኢድ ዝተሰርሐ ናይ ጡጥ ወረቐት ካብ ከባቢያዊ ብሄራዊ ማሕበረሰባት ብስክሪን ፕሪንት ዝተሓትመ ኮይኑ፣ በዚ ምኽንያት ነፍሲ ወከፍ ቁራስ ፍሉይን ሓደ ጥራይን እዩ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Dragon Year Gift ናይ ሻሂ ጥርኑፍ (ፓኬጂንግ) ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Dragon Year Gift ናይ ሻሂ ጥርኑፍ (ፓኬጂንግ) ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Dragon Year Gift ናይ ሻሂ ጥርኑፍ (ፓኬጂንግ) ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Dimensions & Packaging
- 200mm x 200mm x 4mm
- Tags
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Production Technology
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Design Challenge
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Research
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Inspiration
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Project Duration
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Operation Flow
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Patents
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
Sponsored
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