Grumpy Bums መሳርሒታት ምጥሓን ንቆልዑ by Angela Spindler

Grumpy Bums መሳርሒታት ምጥሓን ንቆልዑ by Angela Spindler is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2024

Grumpy Bums መሳርሒታት ምጥሓን ንቆልዑ

by Angela Spindler

Client: Depot Creative

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grumpy Bums መሳርሒታት ምጥሓን ንቆልዑ

እቲ ኤጀንሲ ነቲ ስዊት ቪክቶሪ ዝብል ናይ ብራንድ ሓሳብ ኣብ ምምዕባል፡ ንኹሎም ረብሓታት ብራንድ ብዝኾነ መልክዑ ኣጠቓሊሉ። ቋንቋ ዓወት ሃንጺጾም። ካብ ስትራተጂያዊ ቃላዊ መንነትን ትረካን፡ ተጻዋታይ ዝኾነ ስእላዊ መንነት ሃንጺጾም፡ ናይ ግራምፒ ባምስ ብራንድ ማስኮታት ሰኒዶምን ናይ ፍርያት ዕሽሽን ዲጂታላዊ ንብረታትን ዲዛይን ገይሮም። ናይቲ ብራንድ ቀንዲ ክብርታት ምሉእነት፡ ሓድነትን ጸገም-ዘይብሉ ብርትዕትን ብምውሳድ፡ እቲ ኤጀንሲ ነቲ ዕሽሽ ብምጥሓን ስድራቤታት ብምምሕዳር ዘሳትፍን ዘዘናግዕን ተመክሮ ክኸውን ኣማዕቢሉ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Grumpy Bums መሳርሒታት ምጥሓን ንቆልዑ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Grumpy Bums መሳርሒታት ምጥሓን ንቆልዑ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Grumpy Bums መሳርሒታት ምጥሓን ንቆልዑ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Dimensions & Packaging: Box dimensions are as follows:
140 x 200 x 35MM
Tags: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Production Technology: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Design Challenge: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Research: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Inspiration: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Project Duration: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Operation Flow: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Team Members: Creative Director/Designer/Illustrator: Angela Spindler