T'aom ናይ ፍረታት ጽማቕ ማዕሸጊ by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2024
T'aom ናይ ፍረታት ጽማቕ ማዕሸጊ
Client: Binggrae
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #158707The Design
About T'aom ናይ ፍረታት ጽማቕ ማዕሸጊ
ታኦም ካብ ተፈጥሮኣዊ ንጥረ ነገራት ጥራይ ንዝስራሕ ዝሑል ናይ ፍረታት ጽማቕ ብራንድ ዝተዳለወ ናይ ማዕሸጊ ዲዛይን እዩ። ናይቲ ብራንድ ሎጎ ናይ ጥቅሲ ምልክታት ከም ሕብሪ መጋደዲ ይጥቀም፣ ከምኡ'ውን ናይ ሓድሽ ፍረታት ስእልታት ኣብ ኩሎም ውጽኢታት ይርኣዩ፣ እዚ ድማ ነቲ ዓይነት ሓደ ወጥን ትርኢት ይህቦ። እቲ ማዕሸጊ ንብኽነት ንምንካይ ተባሂሉ ዝተሓሰበ እዩ። ሓደ ናይ ስትሪፕ ካፖ ነቲ ናይ ኣሉሚንየም መኽደኒ ይትክኦ፣ ከምኡ'ውን እቲ ናይ ኤኮ ሌብል ማይ ምስ ዝትንክፍ ብቐሊሉ ይፍለ፣ እዚ ድማ ንተጠቀምቲ ኣብ ዳግማይ ጥቕሚ (ሪሳይክሊንግ) ይሕግዞም። ናይ ታኦም ዓይነት ናይ ጽማቕ ጠራሙዝ፣ ናይ ጽማቕ ካርቶናት ከምኡ'ውን ናይ ፍረታት ጣዕሚ ዘለዎም ኣይስ ክሪም ባርታት ይሽፍን።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
T'aom ናይ ፍረታት ጽማቕ ማዕሸጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። T'aom ናይ ፍረታት ጽማቕ ማዕሸጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። T'aom ናይ ፍረታት ጽማቕ ማዕሸጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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