Kurimu Ice Cream ናውቲ ኣይስ ክሬም by Lance Francisco is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2024
Kurimu Ice Cream ናውቲ ኣይስ ክሬም
Client: Lance Francisco
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #158814The Design
About Kurimu Ice Cream ናውቲ ኣይስ ክሬም
ኩሪሙ ኣብ ፓይንት ዝዓይነቱ ዓቐን ዝሽየጥ ልዑል ደረጃ ዘለዎ ኣይስ ክሬም ዝኸደኖ ናውቲ ዲዛይን እዩ። እዚ ዲዛይን ንጃፓናዊ ቀሊልነት (ሚኒማሊዝም) ዘንጸባርቕ ኮይኑ፣ ንነፍሲ ወከፍ ጣዕሚ ቀሊል ንስእሊ ዝሓዘ እዩ። ንብርታዐ ዘተባብዕ ጽንዓት ዘለዎ ወረቐት-ካርቶን ተመርጹ፣ ንስእልታት ብዲጂታል ሶፍትዌር እዮም ተሰሪሖም። ሕብርታት ተመሳሳልነት ክህልዎም ንምግባር ኦፍሰት ፕሪንቲንግ (Offset Printing) ተጠቒሙ፣ ናይ ፍትሓዊነት ፈተናታት ኣብ ፕሮቶታይፓት ተኻይዱ። እቲ ድሙቕ ዘይኮነ ኣቀማምጣ ኣድላዪ ሓበሬታ እናቕረበ ኣተኵሮ ኣብ ውጽኢቱ (ፍርያት) ክቕጽል ይገብር። እቲ ናይ መወዳእታ ውጽኢት ንባህርያዊ (ኣርቲዛናል) መንነት እቲ ብራንድ ዝድግፍ እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Kurimu Ice Cream ናውቲ ኣይስ ክሬም ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Kurimu Ice Cream ናውቲ ኣይስ ክሬም ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Kurimu Ice Cream ናውቲ ኣይስ ክሬም ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
- Dimensions & Packaging
- Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm - Tags
- Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
- Production Technology
- Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
- Design Challenge
- The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
- Research
- Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
- Inspiration
- The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
- Project Duration
- The project started in August 2020 in Manila, Philippines.
- Operation Flow
- Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
- Patents
- Copyright, Lance Francisco.
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