Satine Fresh Milk ናይ ጸባ ዕሽግ by Pesign is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2024
Satine Fresh Milk ናይ ጸባ ዕሽግ
by Pesign
Client: Yili Group
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #158907The Design
About Satine Fresh Milk ናይ ጸባ ዕሽግ
ሳቲን ፍረሽ ምልክ ንፍረሽ ጸባ ውጽኢት ዝዳለወ ውሱን ሕታም ዲዛይን ዕሽግ እዩ። እቲ መሓዙር ከምቲ ናይ ጸባ ታኒካ ቅርጺ ዝሓዘ ኮይኑ፡ ካብ ዝበሊ ናይ ፒኢ ፕላስቲክ ተሰርሐ። እቲ ስእላዊ ቅርጺ ብዘመስል ርእሲ ድራጎን ብምዕቡር ደመናታትን ዕንባባታትን ተኸቢቡ ዝቐረበ ኮይኑ፡ እዚኦም ልማዳዊ ናይ ሓድሽ ዓመት ምልክታት እዮም። ካብ ልማዳዊ ስነ-ጥበብ መስኮት ዝተበገሰ ናይ ምጉዳል መስርሕ ንሱ ድልዱል ስርርዕ ይፈጥር። ድሕሪ ምስታይ ናይቲ ጸባ፡ እቲ ዕሽግ በቆልዑት ከም ናይ ጣፍ ጸወታ ሓቢ ኸረሜላ፡ ከም ናይ ለይቲ መብራህቲ ወይ ከም ናይ በዓል መብራህቲ ብተደጋጋሚ ክጥቀሙሉ ይኽእሉ። እዞም ናይ ተደጋጋሚ ኣጠቓቕማ ኣማራጺታት ንብኽነት ይቕንሱ፡ ንህይወት ናይ በዓላዊ ዕሽግ‘ውን ይናዋሕዎ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Satine Fresh Milk ናይ ጸባ ዕሽግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Satine Fresh Milk ናይ ጸባ ዕሽግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Satine Fresh Milk ናይ ጸባ ዕሽግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Dimensions & Packaging
- 80mmx80mmx145mm
- Tags
- Interactive ,Limited edition ,Experience innovation
- Production Technology
- Degradable PE plastic
- Design Challenge
- The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
- Research
- Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Inspiration
- The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
- Project Duration
- The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
- Operation Flow
- After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
- Team Members
- Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua
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