Xilin Gol Cheese ናይ ጭማED ፓኬጂንግ by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Xilin Gol Cheese ናይ ጭማED ፓኬጂንግ by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2024

Xilin Gol Cheese ናይ ጭማED ፓኬጂንግ

by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Client: Xilin Gol League Brand Building Promotion Centre

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Xilin Gol Cheese ናይ ጭማED ፓኬጂንግ

ናይ Xilin Gol ጭማRD ናይ ፓኬጂንግ ዲዛይን ካብ Xilin Gol ሜዳ ዝርከብ ናይ ጭማRD ፍርያት እዩ። እቲ ኣራብዕ ዝቕርፁ ሳጹን ካብ ላዕልን ታሕትን ይኽፈትን ይዕጾን። ደገ ቅርፂ ካብ ወረቐትን ፕላስቲክን ዝተሰርሐ ኮይኑ፡ ከም ናይ የርት (yurt) ቤት ዝቐረበ ቀዳድ ንድፊ ኣለዎ። ኣብ ቅድሚትን ድሕሪትን ዘለዉ ግሉፃት ወረቐታት ብምስሊ ገጸ-ባህርያት ናይ ጭማRD ስድራቤት ተሓቲሞም ኣለዉ። ኣብ ክልቲኡ ገጽ ዘለዉ ንድፍታትን ፅሑፋትን ብሌተርፕረስ (letterpress) ኣገባብ ተሓቲሞም እዮም። ውሽጣዊ ሳጹን ብዘይግሉፅ ወረቐት ዝተሰርሐ ኮይኑ፡ ናይ ሜዳ ትርኢት ዘርኢ ስእልታት ኣለውዎ። እዚ ዲዛይን ናይ ሞንጎላዊ ባህሊ ምስ ዘመናዊ ግራፊክ ስነ-ጥበብ ብምትእስሳር ዝተሰርሐ እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Xilin Gol Cheese ናይ ጭማED ፓኬጂንግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Xilin Gol Cheese ናይ ጭማED ፓኬጂንግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Xilin Gol Cheese ናይ ጭማED ፓኬጂንግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Dimensions & Packaging: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
Tags: Cheese, Food, Packaging Design, Branding, Products
Production Technology: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Design Challenge: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Research: Interpersonal Design Theory, Anthropomorphic Design
Inspiration: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Project Duration: The project was completed in Hangzhou, China, on October 10, 2023.
Operation Flow: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Team Members: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
Image Credits: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.