Prominent Chicheng ናይ ኣልማዝ ፓኬጂንግ by Chushan Design

Prominent Chicheng ናይ ኣልማዝ ፓኬጂንግ by Chushan Design is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2024

Prominent Chicheng ናይ ኣልማዝ ፓኬጂንግ

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Prominent Chicheng ናይ ኣልማዝ ፓኬጂንግ

እዚ ፕሮሚነንት ቺቸንግ ዝበሃል ናይ ኣልማዝ ፓኬጂንግ ዲዛይን፡ ካብ ናይ ቻይና ናይ ነሓሲ ባህሊ ተመስጦ ዝረኸበ እዩ። እቲ ካቨር ናይ ነብሪ ቶክን ሞቲፍ ብኢንታግሊዮ ኅትመት ዝተሰርሐ ኮይኑ፡ እዚ ድማ ታሪኻዊ ምልክት ትብዓትን ውሕስነትን እዩ። ዕንጨይቲ፡ ወረቐት፡ ቆርበት፡ ጨርቅን ኣሎይን ተወሃሂዶም ተጠቒሞም፣ ኣብ ምህዞኡ ድማ ናይ ሌዘር ቅርጻ ቴክኖሎጂ ተጠቒሙ። እቲ ቅርጺ ናይ ልምዳዊ ሞርታይዝን ተኖንን መስርሕ ስለ ዝስዕብ፡ እቲ ሳጹን ብቐሊሉ ክእከብ፡ ክፍታሕን ክዕቀብን ይኽእል። ስቱር ደገፍቲ እግርታት ድማ ውሑስ ዝኾነ ምድርዳር የኽእሉ። ናይ ቆርበት መኽደኒ ሳንጣ፡ ኮስተርን ብዙሕ ተግባር ዘለዎ መደገፍን ተካቲቱ ኣላ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Prominent Chicheng ናይ ኣልማዝ ፓኬጂንግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Prominent Chicheng ናይ ኣልማዝ ፓኬጂንግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Prominent Chicheng ናይ ኣልማዝ ፓኬጂንግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging: Length 165mm * Width 133mm * Height 60mm
Tags: Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology: Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge: 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research: The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration: "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration: The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow: Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members: Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits: Chushan Design