Lays Dungeons And Dragons ናይ መግቢ መዐሸጊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2024
Lays Dungeons And Dragons ናይ መግቢ መዐሸጊ
by PepsiCo Design and Innovation
Client: PepsiCo
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #159630The Design
About Lays Dungeons And Dragons ናይ መግቢ መዐሸጊ
ላይስ ደንጅንስ ኤንድ ድራጎንስ ንዝተፈላለየ ዓይነት ቺፕስ ድንሽ ዝተፈጥረ ናይ መግቢ መዐሸጊ ዲዛይን እዩ። እዚ መዐሸጊ ምስ ናይ 2023 ፊልም ደንጅንስ ኤንድ ድራጎንስ፣ ኦነር ኣሞንግ ቲቭስ ተተሓሒዙ ዝወጸ ኮይኑ፣ ብናይ ኢንፍሉወንሰር ኪት እውን ተሰንዩ እዩ። እቲ ዲዛይን ካብቲ ናይ ፊልም ናይ ሕልሚ (ፋንታሲ) ዓለም ዝተወስደ እዩ። ማእከላይ ገጸ-ባህሪ ናይቲ ዘመተ ዘ ፖቴቶ ኮይኑ፣ ኣብቲ ፊልም ዝርአ ገጸ-ባህሪ ምዃኑ ጥራይ ዘይኮነ ሓቀኛ ድንሽ እውን እዩ። እቲ ቴማ ነቲ ዛንታ ምስቲ ኣብ ልዕሊ 100 ሕርሻታት ኣብ ሕቡራት መንግስታት ኣመሪካን ካናዳን ዝበቁል፣ ነቲ ቺፕስ ዘቕርብ ድንሽ የተሓሕዞ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Lays Dungeons And Dragons ናይ መግቢ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Lays Dungeons And Dragons ናይ መግቢ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Lays Dungeons And Dragons ናይ መግቢ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
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