Pepsi Big Football Event LTO ናይ መስተ መዐሸጊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2024
Pepsi Big Football Event LTO ናይ መስተ መዐሸጊ
by PepsiCo Design and Innovation
Client: PepsiCo
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Pepsi Big Football Event LTO ናይ መስተ መዐሸጊ
ፔፕሲ ቢግ ፉትቦል ኢቨንት ኤልቲኦ (Pepsi Big Football Event LTO) ን2022 ኣብ ቐጠር ዝተኻየደ ዓቢ ውድድር ኩዕሶ እግሪ ዝተዳለወ፡ ንውሱን ግዜ ጥራይ ዝቐርብ ናይ መስተ መዐሸጊ ዲዛይን እዩ። እቲ መዐሸጊ ናይ ዝተፈላለዩ ዜግነት ዘለዎም ናይ ሓቂ ደገፍቲ ኩዕሶ እግሪ ስእልታት የርኢ፡ እዚ ድማ ኣብ እዋን ጸወታ ዝስማዕ ዓሚቕ ሓጎስ ዝገልጽ እዩ። ኣብቶም ስእልታት ናይ ቀለም ፊልተራት ተጠቒሙ፡ እዚ ድማ ኣብ መንጎ ደገፍቲ ዝዝውተር ልምዲ ምቕባእ ገጽ ንምዝካርን ስነ-ጥበባዊ መልክዕ ንምሃብን እዩ። ምስኡ ዝሰማማዑ ቀንዲ ስእላዊ ትሕዝቶታትን ኣኒሜሽናትን ንተመሳሳሊ ግራፊካዊ ቋንቋ የስፍሕዎ። ዕላማ ናይዚ ድማ ኣብ እዋን እቲ ፍጻመ ነቲ ብራንድ ምስ ከባብያውያን ደገፍቲ ኩዕሶ እግሪ ምትእስሳር እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Pepsi Big Football Event LTO ናይ መስተ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Pepsi Big Football Event LTO ናይ መስተ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Pepsi Big Football Event LTO ናይ መስተ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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