The Maple 7 ጥርሙዝ ዊስኪ፣ መዐሸጊ by Tiago Russo and Katia Martins

The Maple 7 ጥርሙዝ ዊስኪ፣ መዐሸጊ by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2024

The Maple 7 ጥርሙዝ ዊስኪ፣ መዐሸጊ

by Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About The Maple 7 ጥርሙዝ ዊስኪ፣ መዐሸጊ

ማፕል 7 ንካናዳዊ ራይ ዊስኪ ዝተፈጥረ ናይ ጥርሙዝን ሳጹንን ዲዛይን እዩ። እቲ ጥርሙዝ ንጹህ መስመራት ምስ ገፊሕ መንኩባት፣ ብውርጪ ዝተወቕረ ጥርሙዝን ልስሉስ ጨዳዳት ዘለዎ መሰረትን መዕጸውን ዘጣመረ ኮይኑ፣ እዚ ድማ ምሓዝ የመሓይሽ። ብብረሽ ዝተወልወለ ናሓስን ናይ ወርቂ ፎይል ዝርዝራትን ምስቲ ጨዳዳት ዘለዎ ጥርሙዝ ተጻራሪ ውበት ይፈጥሩ። እቲ ሳጹን ነቲ ጨዳዳት ዘለዎ ቅርጺ ኣብ ደጋዊ ክፋሉ ዝደግም ኮይኑ፣ ብውሽጡ ድማ ብልስሉስ ክሬም ሕብሪ ዘለዎ ስዌድ ምስ ናይ ወርቂ ዝርዝራት ዝተሸፈነ እዩ። ብማግኔት ዝሰርሕ ናይ ወርቂ ሜዳልዮን ነተን ክልተ ዝዕጸፋ ማዕጾታት ይዓጹ። እቲ ጥርሙዝ ኣብ ናይ ወርቂ መቐመጢ ዝዓርፍ ኮይኑ ተላዒሉ ክወጽእ ይኽእል። እቶም ቅርጽታት ንጉንዲ ኦም ማፕልን ንዘርኢ ራይን ዘመልክቱ እዮም።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

The Maple 7 ጥርሙዝ ዊስኪ፣ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። The Maple 7 ጥርሙዝ ዊስኪ፣ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። The Maple 7 ጥርሙዝ ዊስኪ፣ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A collaboration between The Craft Irish Whiskey Co. and Highwood Distillers, The Maple 7 is the fruit of the expertise of creating world-class whiskey profiles and experiences at CIWC merged with the charismatic notes of Canadian maple and rye. A strong presence with a delicate attention to detail, this is the ultimate concept transversal to either the whisky and the design of both bottle and packaging, culminating in a powerful, luxurious experiential whisky tasting experience.
Dimensions & Packaging: Glass and metal contrast with the soft, textured surfacing of the cardboard and suede within the packaging. The Maple 7 brings together a balanced combination of finishes, with brushed brass and gold foiling highlight the subtleness of frost etched glass, the light ribbed cardboard texture of the soft-touch suede, always combining striking artwork details with blind debossing to create added immersion, exploring the depth of the materials through the senses.
Tags: Whisky, luxury, design, bottle, experience, packaging, product, exclusive, drinking, Canada
Production Technology: Shaped with strong visuals and presence, The Maple 7 vessel combines clean aesthetics with large bottle shoulders for augmented presence, with soft ribbed base and closure, exponentially increasing their grip, in a mixture of clean and textured glass, and gold metallic detailing. The box follows as a direct extension to this paradigm, with partial ribbed texture on the outside, and an interior cladding in soft cream suede colours and gold detailing, highlighting the vessel and the whisky inside.
Design Challenge: As a collaboration and merging of Irish and Canadian elements, each element within The Maple 7 design must pay homage to this unique cultural bridge. Embracing a strong yet naturally achieved presence, characteristic of the North American visual language, the packaging then brings together the Irish design language, with soft, delicate textures and a sensorial play of embossing and debossing, foil and blind pressing, elevating this whiskey to the luxurious tasting experience it deserves.
Research: As the first collaboration from The Craft Irish Whiskey Co. with Canadian casks, it is imperative that the solution created has the utmost knowledge of the cultural and visual cues that make this type of whisky so characteristic, whilst keeping a distinctive, disruptive and relatable presence that highlights and elevates CIWC and its Irish heritage. As a product that is aged for 7 years, it is also imperative to separate The Maple 7 from the competition, creating a distinctive presence on-shelf.
Inspiration: Bringing the luxurious, elevated experiential designs from The Craft Irish Whiskey Co. across the Atlantic, The Maple 7 is inspired by the strong visual presence of the maple tree trunks and mountains landscape, bringing together warm colours and strong, straight grain textures reminiscent of the trees and the rye that make the essence of this exclusive whisky. The Maple 7 is an ode to the bridging of the Irish culture and the Canadian whisky, bringing together an intemporal design.
Project Duration: Designed across 3 months of R&D and shaping, The Maple 7 is a whisky that takes its time, slowly maturing over 7 years to perfect the subtleness of flavours and profiles. Visible as the passage of time through the glass ribs, this refined whisky sees its attention detail attributed to the casks and the aging reflect on every single element of the design. Enduring the passage of time, the vessel, the packaging, the materials and features ask for a calm, slowed down tasting experience altogether.
Operation Flow: With a central magnetized gold medallion that locks everything together, The Maple 7 box can be opened through the rigid double flap doors, revealing the bottle and the rich whisky tones contrasting with the light cream shade of the suede. Around, gold detailing enhances depth and reflection to the glass details. The bottle, held within a gold base socket, can be removed by sliding through the housing that holds the closure at the very top, whilst keeping the strong visual presence intact.
Team Members: Tiago Russo
Katia Martins
Image Credits: The Craft Irish Whiskey Co.