ዲዛይን Fruit Bar ማዕጾ ቀሊል ምግቢ ብ Olha Takhtarova ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2024

Fruit Bar ማዕጾ ቀሊል ምግቢ

ብ Olha Takhtarova

ዓሚል: SOTB and D

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #160663 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Fruit Bar ማዕጾ ቀሊል ምግቢ

ፍሩት ባር ዲዛይን ማዕጾ ንሓደ ዓይነታት ተፈጥሯዊ ናይ ቀሊል ምግቢ ባርታት እዩ። እዞም ቀሊል ምግብታት ካብ ፍሬታት፡ ፍራምረታት ከምኡውን ዘርኢታት ዝተሰርሑ ኮይኖም፡ ብዘይ ሰብ ሰርሖም ተወሳኺ ነገራት እዮም። ነፍስወከፍ ዓይነት፡ ኣፕሪኮት፡ ኦም-በሲኽ፡ ፕለም፡ ዘይቲ ተምሪ ከምኡውን ዝተሓወሰ ፍራምረ ዝርከቦ፡ ብ140 x 130 ሚሊሜተር ዝኸውን ማዕጾ ቀሪቡ ኣሎ። ብሩኽ ግራድየንትታት ብሕብሪ ቫዮለት፡ ብርቱካናዊ፡ ቀጠልያ፡ ሰማያዊን ቀይሕን ነዞም ዓይነታት ኣብ መደርደሪ ይፈላልዮም። ስእላዊ ገጸ-ባህርያት ንነፍስወከፍ ፍረ ዝውክሉ ኮይኖም፡ ሓይልን ታሕጓስን ይገልጹ። ንቕልጡፍ ፍልጠት ንምድጋፍን ንብራንድ ፍቕራዊ ምስሊ ንምሃብን፡ ንነፍስወከፍ ፍርያት ውልቃዊ ሎጎ ተፈጢሩ ኣሎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Fruit Bar ማዕጾ ቀሊል ምግቢ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Fruit Bar ማዕጾ ቀሊል ምግቢ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Fruit Bar ማዕጾ ቀሊል ምግቢ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
ዓቐንን ማዕሸግን: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
መለለዪታት: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
ናይ ምፍራይ ቴክኖሎጂ: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
ናይ ዲዛይን ብድሆ: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
ምርምር: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
ምንጪ ሓሳብ: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
ናይ ፕሮጀክት ግዜ: Poland. The project began in January 2023 and ended in June 2023
ናይ ስርሒት ፍሰት: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.