Kweichow Moutai Sanhua Flying Apsaras ናይ ባይጂዩ መዐሸጊ ዲዛይን by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2024
Kweichow Moutai Sanhua Flying Apsaras ናይ ባይጂዩ መዐሸጊ ዲዛይን
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Kweichow Moutai Co.,Ltd.
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #160697The Design
About Kweichow Moutai Sanhua Flying Apsaras ናይ ባይጂዩ መዐሸጊ ዲዛይን
ክዌይቾው ሞውታይ ሳንሁዋ በረርቲ ኣፕሳራስ ንቻይናዊ ባይጂዩ መስተ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እዚ ዲዛይን ካብ ናይ ዱንሁዋንግ ናይ መንደቕ ስእልታት ዝተወስደ ናይ በረርቲ ኣፕሳራስ ምስሊ ይጥቀም፣ እዚ ኣካል ኣብ ናይቲ ብራንድ ንግዳዊ ምልክት እውን ዝርከብ እዩ። እቲ ምስሊ ብቕዲ ጥንታዊ ቻይናዊ ስነ-ጥበብ ናይ መንደቕ ስእሊ ብኢድ ዝተሳእለ ኮይኑ፣ ኣብ ደሚቕ ብጫ ድሕረ-ባይታ ዝተቐመጠ እዩ፣ እዚ ሕብሪ ድማ ንናይ ዱንሁዋንግ ናይ መንደቕ ስእልታት ልሙድ እዩ። እቲ ሳጹን ካብ የማናይ ወገን ይኽፈት፣ ድርብ ንብርታት ዘለዎም ቅርጺ ደበና ዝመስሉ ስልማታት ድማ ነቲ ኣብ ውሽጢ ዘሎ ጥርሙዝ ይኸብዎ። እቲ ጥርሙዝ ካብቲ ኣብ ላዕሊ ዘሎ ናይ ብረት ክዳን ይኽፈት። እቲ ሳጹን ካብ ወረቐት፣ እቲ ጥርሙዝ ድማ ካብ ሸኽላን ብረትን ዝተሰርሐ እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Kweichow Moutai Sanhua Flying Apsaras ናይ ባይጂዩ መዐሸጊ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Kweichow Moutai Sanhua Flying Apsaras ናይ ባይጂዩ መዐሸጊ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Kweichow Moutai Sanhua Flying Apsaras ናይ ባይጂዩ መዐሸጊ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Team Members
- Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu - Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
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